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~isPartOf:"Harvard business review on emerging markets"
~subject:"Relationship marketing"
~type_genre:"Bibliographie"
~type_genre:"Fallstudie"
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Relationship marketing
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India
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Das, Gurcharan
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Harvard business review on emerging markets
The journal of brand management : an international journal
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Best practice der Markenführung
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Corporate brand and corporate reputation
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Diversity in European marketing : text and cases
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Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
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Handbook of research on effective marketing in contemporary globalism
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Journal of marketing theory and practice
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Journal of strategic marketing
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Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
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Marketing intelligence & planning
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Marktorientierte Unternehmensführung
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Redline / Wirtschaft
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
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The IUP journal of brand management : IJBRM
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Local memoirs of a global manager
Das, Gurcharan
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Harvard business review on emerging markets
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(pp. 1-21)
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2008
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