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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"International journal of services and operations management"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of marketing"
~subject:"Relationship marketing"
~subject:"Selling"
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Search: subject:"B-to-B-Marketing"
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Relationship marketing
Selling
B-to-B-Marketing
181
Business-to-business marketing
181
Lieferantenmanagement
91
Supplier relationship management
91
industrial marketing
56
business marketing
54
Beziehungsmarketing
48
Marketing management
29
Marketingmanagement
29
Salespeople
29
Verkaufspersonal
29
Marketing
26
Verkauf
20
USA
17
United States
17
business-to-business marketing
16
Customer value
14
Kundenwert
14
Innovation
13
Bibliometrics
12
Bibliometrie
12
Business network
12
Confidence
12
Unternehmensnetzwerk
12
Vertrauen
12
Market segmentation
11
Marktsegmentierung
11
E-commerce
10
Electronic Commerce
10
Marketing theory
10
Marketingtheorie
10
Consumer behaviour
9
Customer satisfaction
9
Innovation management
9
Innovationsmanagement
9
Konsumentenverhalten
9
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9
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8
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English
59
German
2
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Homburg, Christian
4
Grewal, Rajdeep
3
Lilien, Gary L.
3
Rodriguez, Michael
3
Adamson, Brent
2
Good, Megan C.
2
Hahn, Alexander
2
Krishnan, Vijaykumar
2
Schmitz, Christian
2
Schwepker, Charles H. <Jr.>
2
Svensson, Göran
2
Ahonen, Toni
1
Akrout, Houcine
1
Alam, Ian
1
Alavi, Sascha
1
Alnakhli, Hayam
1
Anderson, James C.
1
Ardyan, Elia
1
Besson, Ekaterina
1
Bird, Anna
1
Borgh, Michel van der
1
Bornemann, Torsten
1
Boyer, Stefanie
1
Brexendorf, Tim Oliver
1
Brink, Kyle E.
1
Brockman, Beverly K.
1
Buvik, Arnt
1
Chakravarty, Anindita
1
Ching, Lim Ai
1
Cohen, Scott
1
Dant, Rajiv P.
1
Davies, Mark A. P.
1
De Villiers, Jacobus Christiaan
1
Dixon, Matthew
1
Dubinsky, Alan J.
1
Eisend, Martin
1
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1
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1
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1
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Harvard-Business-Manager : das Wissen der Besten
International journal of services and operations management
Journal of business-to-business marketing
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
187
The journal of business & industrial marketing
100
Journal of business research : JBR
46
SpringerLink / Bücher
15
Journal of the Academy of Marketing Science
13
The journal of personal selling & sales management : JPSSM
11
Journal of personal selling & sales management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Management decision : MD
7
Journal of customer behaviour
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Springer eBook Collection
6
European journal of marketing : EJM
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing intelligence & planning
5
Springer eBook Collection / Business and Economics
5
The journal of services marketing
5
Asia Pacific journal of marketing and logistics
4
Business horizons
4
Cogent business & management
4
European journal of marketing
4
Gabler Edition Wissenschaft
4
Harvard business review : HBR
4
International journal of procurement management
4
Journal of retailing and consumer services
4
Journal of strategic marketing
4
European business review : EBR ; the official journal of the International Management Centres, Europe
3
Handbook of business-to-business marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International business and economics research journal
3
International journal of business environment : IJBE
3
Italian journal of marketing : ITJM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of purchasing and supply management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of service research
3
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ECONIS (ZBW)
61
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61
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1
B to B sellers' skill level in sales performance : frameworks and findings
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
Journal of business-to-business marketing
28
(
2021
)
3
,
pp. 265-281
Persistent link: https://www.econbiz.de/10012802187
Saved in:
2
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
3
Relationship quality between small and medium-sized enterprise partners during threatening times : the role of contact frequency and social exchanges
Trapp, N. Leila
;
Jørgensen, Poul Erik Flyvholm
; …
- In:
Journal of business-to-business marketing
30
(
2023
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10014290391
Saved in:
4
Improving business-to-business relationship quality through salespeople's grit and political skill
Schwepker, Charles H. <Jr.>
;
Good, Megan C.
- In:
Journal of business-to-business marketing
29
(
2022
)
3/4
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013417384
Saved in:
5
Stop making excuses : reducing unethical behavior and improving performance and relationship quality
Good, Megan C.
;
Schwepker, Charles H. <Jr.>
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 177-196
Persistent link: https://www.econbiz.de/10013359018
Saved in:
6
Why salespeople avoid big-whale sales opportunities
Xu, Juan
;
Borgh, Michel van der
;
Nijssen, E. J.
;
Lam, Son K.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 95-116
Persistent link: https://www.econbiz.de/10013390585
Saved in:
7
Integrating social media and traditional modes of customer interaction for new B2B service development
Alam, Ian
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 321-345
Persistent link: https://www.econbiz.de/10012802195
Saved in:
8
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
9
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
10
Comparing digital strategies and social media usage in B2B and B2C industries in Spain
López-López, David
;
Giusti, Giovanni
- In:
Journal of business-to-business marketing
27
(
2020
)
2
,
pp. 175-186
Persistent link: https://www.econbiz.de/10012259328
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