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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"International journal of services and operations management : IJSOM"
~subject:"Business-to-business marketing"
~type_genre:"Article in journal"
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International journal of services and operations management : IJSOM
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Fuhrmann, Michael
;
Raith, Jürgen
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
3
,
pp. 64-71
Persistent link: https://www.econbiz.de/10011535166
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