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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of business research : JBR"
~type_genre:"Conference proceedings"
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Harvard-Business-Manager : das Wissen der Besten
International journal of technology marketing : IJTMkt
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Forschungsbeiträge des Lehrstuhls Univ.-Prof. Dr. Anton Meyer und der Fördergesellschaft Finanzdienstleistungs-Marketing (FFM) e.V. an der Johannes-Gutenberg-Universität Mainz
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Special issue : 2007 La Londe conference ; marketing communications and consumer behavior
Askegaard, Søren
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contributor
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2008
Persistent link: https://www.econbiz.de/10003766333
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