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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing"
~isPartOf:"Reihe: Management-Know-how / M : praxisnah und aktuell"
~subject:"Market segmentation"
~subject:"Success factor"
~type_genre:"Fallstudie"
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Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
Reihe: Management-Know-how / M : praxisnah und aktuell
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Welche Kunden sind wichtiger?
Avery, Jill
;
Steenburgh, Thomas J.
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
11
,
pp. 72-76
Persistent link: https://www.econbiz.de/10009631570
Saved in:
2
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
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