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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Markenimage"
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Search: subject_exact:"Internet-Community"
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Beziehungsmarketing
Markenimage
Social Web
79
Social web
79
Internet marketing
33
Online-Marketing
33
Consumer behaviour
30
Konsumentenverhalten
30
Viral marketing
22
Virales Marketing
22
social media
18
Brand management
16
Markenführung
16
Relationship marketing
16
Online retailing
10
Online-Handel
10
Social network
8
Soziales Netzwerk
8
Brand image
7
user-generated content
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6
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word of mouth
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influencer marketing
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19
German
2
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Bleier, Alexander
2
Kannan, P. K.
2
Palmatier, Robert W.
2
Ballings, Michel
1
Bernoff, Josh
1
Bezawada, Ram
1
Brooks, Gillian
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Comprix, Joseph
1
Cummings, Krista Hill
1
Dahl, Darren W.
1
Edeling, Alexander
1
Fang, Eric
1
Ferraro, Rosellina
1
Gauri, Dinesh Kumar
1
Gensler, Sonja
1
Golmohammadi, Alireza
1
Grewal, Dhruv
1
Grewal, Lauren
1
Hamilton, Ryan
1
Harmeling, Colleen M.
1
Havakhor, Taha
1
Haws, Kelly L.
1
Herhausen, Dennis
1
Hewett, Kelly
1
Ho-Dac, Nga N.
1
Huang, Ming-Hui
1
Huang, Minxue
1
Janakiraman, Ramkumar
1
Joshi, Yogesh V.
1
Kozlenkova, Irina V.
1
Kramer, Larry
1
Kumar, Ashish
1
Kumar, V.
1
Kwak, Hyokjin
1
Lamberton, Cait Poynor
1
Leeflang, Peter
1
Liadeli, Georgia
1
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Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
Journal of business research : JBR
130
Journal of retailing and consumer services
82
International journal of internet marketing and advertising : IJIMA
53
The journal of product & brand management
49
The journal of brand management : an international journal
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
Industrial marketing management : the international journal for industrial and high-tech firms
37
Journal of promotion management : innovations in planning and applied research
27
Journal of strategic marketing
27
Marketing intelligence & planning
27
Journal of marketing communications
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Technological forecasting & social change : an international journal
24
Business horizons
23
Tourism management : research, policies, practice
21
International journal of electronic marketing and retailing : IJEMR
20
Journal of internet commerce
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
International journal of business information systems : IJBIS
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Psychology & marketing
18
Cogent business & management
17
Asia Pacific journal of marketing and logistics
16
The journal of services marketing
16
International journal of technology marketing : IJTMkt
15
Journal of fashion marketing and management
15
Journal of service management
15
International journal of advertising : the review of marketing communications
14
International journal of electronic customer relationship management : IJECRM
14
International journal of hospitality management
14
Journal of the Academy of Marketing Science
14
Journal of electronic commerce research : JECR
13
Journal of hospitality marketing & management
13
Electronic commerce research
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of global marketing
12
Journal of marketing management : MM
12
Tourism management perspectives : TMP
12
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ECONIS (ZBW)
21
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1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
4
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
5
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
6
Complaint publicization in social media
Golmohammadi, Alireza
;
Havakhor, Taha
;
Gauri, Dinesh Kumar
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012662135
Saved in:
7
Traveling with companions : the social customer journey
Hamilton, Ryan
;
Ferraro, Rosellina
;
Haws, Kelly L.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
Saved in:
8
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
9
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
10
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
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