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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing"
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New product development
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Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
The journal of product innovation management : an international publication of the Product Development & Management Association
25
International journal of innovation management
19
Industrial marketing management : the international journal for industrial and high-tech firms
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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ECONIS (ZBW)
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Von einem Erfolg zum nächsten
Downes, Larry
;
Nunes, Paul
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
9
,
pp. 54-65
Persistent link: https://www.econbiz.de/10011950376
Saved in:
2
Die sechs Mythen der
Produktentwicklung
Thomke, Stefan H.
;
Reinertsen, Donald
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
7
,
pp. 68-78
Persistent link: https://www.econbiz.de/10009552294
Saved in:
3
Verpatzter Start
Schneider, Joan
;
Hall, Julie
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
6
,
pp. 10-12
Persistent link: https://www.econbiz.de/10009012785
Saved in:
4
Sales, marketing, and research-and-development cooperation across new product development stages : implications for success
Ernst, Holger
;
Hoyer, Wayne D.
;
Rübsaamen, Carsten
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 80-92
Persistent link: https://www.econbiz.de/10009237710
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