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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing"
~subject:"Markenimage"
~subject:"Public relations"
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Search: subject_exact:"Internet-Community"
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Markenimage
Public relations
Social Web
74
Social web
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Internet marketing
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Online-Marketing
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27
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19
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Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
Journal of business research : JBR
77
The journal of product & brand management
39
Corporate communications : an international journal
36
The journal of brand management : an international journal
36
Journal of retailing and consumer services
33
International journal of internet marketing and advertising : IJIMA
31
Journal of communication management : an international journal
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of marketing communications
19
Journal of promotion management : innovations in planning and applied research
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Tourism management : research, policies, practice
18
International journal of advertising : the review of marketing communications
16
Business horizons
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Cogent business & management
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of promotion management : JPM
12
SpringerLink / Bücher
12
Journal of internet commerce
11
Journal of marketing management : MM
11
Springer eBook Collection
11
Tourism management perspectives : TMP
11
Asia Pacific journal of marketing and logistics
10
Corporate reputation review : an international journal
10
Marketing intelligence & planning
10
Psychology & marketing
10
International journal of hospitality management
9
Journal of fashion marketing and management
9
International journal of business communication : IJBC ; a publication of the Association of Business Communication
8
International journal of technology marketing : IJTMkt
8
Journal of business ethics : JOBE
8
Technological forecasting & social change : an international journal
8
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
7
Harvard business review : HBR
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of nonprofit & public sector marketing
7
Journal of strategic marketing
7
Research
7
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ECONIS (ZBW)
13
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1
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
2
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
3
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
4
Should anthropomorphized brands engage customers? : the impact of social crowding on brand preferences
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
Saved in:
5
Harvesting brand information from social tags
Nam, Hyoryung
;
Joshi, Yogesh V.
;
Kannan, P. K.
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 88-108
Persistent link: https://www.econbiz.de/10011734798
Saved in:
6
Das Hashtag-Desaster
Seijts, Jana
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
5
,
pp. 72-76
Persistent link: https://www.econbiz.de/10010344189
Saved in:
7
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
8
Beyond the "like" button : the impact of mere virtual presence on brand evaluations and purchase intentions in social media settings
Walker Reczek, Rebecca
;
Lamberton, Cait Poynor
;
West, …
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 105-120
Persistent link: https://www.econbiz.de/10009670259
Saved in:
9
Der twitternde CEO
Dunn, Brian J.
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
4
,
pp. 32-38
Persistent link: https://www.econbiz.de/10008909411
Saved in:
10
Wie Sie Social Media richtig nutzen
Duta, Soumitra
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
4
,
pp. 22-30
Persistent link: https://www.econbiz.de/10008909413
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