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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Report / Marketing Science Institute"
~subject:"USA"
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Search: subject_exact:"Marketing mix"
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Marketing management
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Harvard-Business-Manager : das Wissen der Besten
Report / Marketing Science Institute
Journal of marketing
21
Journal of business research : JBR
20
Industrial marketing management : the international journal for industrial and high-tech firms
13
European journal of marketing : EJM
11
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8
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American journal of agricultural economics
6
Australasian marketing journal
6
Business horizons
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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AMA educators' proceedings
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International journal of wine business research : IJWBR
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ECONIS (ZBW)
9
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1
Werbung gegen Pepsi und Coke
Birnbaum, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
4
,
pp. 70-77
Persistent link: https://www.econbiz.de/10010256906
Saved in:
2
Her mit den Superkunden!
Yoon, Eddie
;
Carlotti, Steve
;
Moore, Dennis
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
4
,
pp. 6-10
Persistent link: https://www.econbiz.de/10010256918
Saved in:
3
Marketing für Ingenieure
Comstock, Beth
;
Gulati, Ranjay
;
Liguori, Stephen
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
12
,
pp. 64-78
Persistent link: https://www.econbiz.de/10008736701
Saved in:
4
Provozieren Sie Ihre Kunden
Lay, Philip
;
Hewlin, Todd
;
Moore, Geoffrey A.
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
4
,
pp. 20-30
Persistent link: https://www.econbiz.de/10003822118
Saved in:
5
Marketing performance assessment : an exploratory investigation into current practice and the role of firm orientation
Kokkinaki, Flora
;
Ambler, Tim
-
1999
Persistent link: https://www.econbiz.de/10001455930
Saved in:
6
The impact of marketing policy on promotional price elasticities and baseline sales
Zenor, Michael J.
;
Bronnenberg, Bart J.
;
McAlister, Leigh
-
1998
Persistent link: https://www.econbiz.de/10000986728
Saved in:
7
Quality-tier competition : impacts of the "whether" decision and the direction of price change
Sivakumar, K.
;
Raj, S. P.
-
1995
Persistent link: https://www.econbiz.de/10000917642
Saved in:
8
Criteria for assessing research on the effects of marketing communications
Bloom, Paul N.
;
Edell, Julie A.
;
Staelin, Richard
-
1994
Persistent link: https://www.econbiz.de/10000901485
Saved in:
9
Dangers in using market-level data for determining promotion effects
Wittink, Dick R.
-
1993
Persistent link: https://www.econbiz.de/10000876065
Saved in:
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