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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"The journal of business & industrial marketing"
~person:"Kumar, V."
~subject:"Marketing management"
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Harvard-Business-Manager : das Wissen der Besten
The journal of business & industrial marketing
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Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
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