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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"The journal of product & brand management"
~subject:"France"
~subject:"Kfz-Industrie"
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Kfz-Industrie
Luxury goods
47
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35
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26
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Harvard-Business-Manager : das Wissen der Besten
The journal of product & brand management
Global luxury : organizational change and emerging markets since the 1970s
3
Journal of business research : JBR
3
Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
2
Harvard business review : HBR
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1
Handbook of research on effective marketing in contemporary globalism
1
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1
International journal of automotive technology and management : IJATM
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of retail & distribution management
1
International marketing review
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International review of economics : journal of civil economy
1
Journal of Islamic marketing
1
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1
Journal of global fashion marketing : JGfM
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Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
1
Kybernetik und Transformation : Regelung und Kommunikation in Organisation und Gesellschaft : wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 13. bis 14. Oktober 2015 in Vallendar am Rhein
1
Les éditions des journaux officiels
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Luxury marketing : a challenge for theory and practice
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ECONIS (ZBW)
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1
The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas Jeremy
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
Saved in:
2
"Exklusivität ist der zentrale Faktor" : CEO-Gespräch
Flewitt, Mike
(
interviewee
); …
- In:
Harvard-Business-Manager : das Wissen der Besten
42
(
2020
)
1
,
pp. 76-81
Persistent link: https://www.econbiz.de/10012152146
Saved in:
3
Erfolgreich mit Luxusmarken
Pinault, François-Henri
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
7
,
pp. 64-70
Persistent link: https://www.econbiz.de/10010367445
Saved in:
4
A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
Saved in:
5
Wie viel verträgt eine Premiummarke?
Beyersdorfer, Daniela
;
Dessain, Vincent
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
3
,
pp. 92-96
Persistent link: https://www.econbiz.de/10008840971
Saved in:
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