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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~subject:"Brand management"
~type_genre:"Article in journal"
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Brand management
Strategic management
134
Strategisches Management
134
USA
110
United States
110
Führungsstil
105
Leadership style
105
Deutschland
86
Germany
86
Führungskräfte
78
Managers
78
Organisatorischer Wandel
72
Organizational change
72
Innovation management
69
Innovationsmanagement
69
Leadership
59
Personalführung
59
Erfolgsfaktor
50
Success factor
50
Corporate culture
46
Unternehmenskultur
46
Beziehungsmarketing
44
Relationship marketing
44
Führungskräfteentwicklung
42
Leadership development
42
Management
42
Human Resource Management
41
Personalmanagement
41
Competitive strategy
38
Marketing management
38
Marketingmanagement
38
Wettbewerbsstrategie
38
Multinationales Unternehmen
34
Transnational corporation
34
Markenführung
33
Business model
31
Geschäftsmodell
31
Crisis management
27
Krisenmanagement
27
Project management
25
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3
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33
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33
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8
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8
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5
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German
33
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Dev, Chekitan S.
2
Arnault, Bernard
1
Bardhi, Fleura
1
Barwise, Patrick
1
Becker, Florian
1
Berry, Leonard L.
1
Bode, Christina
1
Coombe, Cary
1
Decker, Christiane
1
Diamantopoulos, Adamantios
1
Dotzel, Thomas
1
Duboff, Robert
1
Eckhardt, Giana M.
1
Elste, Rainer
1
Esch, Franz-Rudolf
1
Fournier, Susan
1
Frigge, Carsten
1
Gietl, Jürgen
1
Ginsberg, Mandy
1
Grossman, Mindy
1
Hegele-Raih, Cornelia
1
Hill, Sam
1
Holt, Douglas
1
Homburg, Christian
1
Horst, Peter
1
Houben, Anabel
1
Huchzermeier, Arnd
1
Höhmann, Ingmar
1
Ignatius, Adi
1
Kent, Muhtar
1
Kestel, Christina
1
Kirby, Julia
1
Klepper, Karsten
1
Koth, Hardy
1
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1
Kranz, Marcel
1
Köder, Kerstin
1
Lederer, Chris
1
Loch, Christoph H.
1
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Harvard-Business-Manager : das Wissen der Besten
Journal of business research : JBR
602
The journal of brand management : an international journal
560
The journal of product & brand management
384
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Marketing intelligence & planning
111
Journal of strategic marketing
110
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
106
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
69
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
52
The journal of consumer marketing
52
The marketing review
52
European journal of marketing
51
Journal of retailing
51
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ECONIS (ZBW)
33
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1
Die Partnervermittlerin
Ginsberg, Mandy
- In:
Harvard-Business-Manager : das Wissen der Besten
41
(
2019
)
12
,
pp. 66-70
Persistent link: https://www.econbiz.de/10012124454
Saved in:
2
Vom Billigsender zur TV-Boutique
Grossman, Mindy
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
2
,
pp. 94-98
Persistent link: https://www.econbiz.de/10009426563
Saved in:
3
Arktischer Erfolg
Reiss, Dani
- In:
Harvard-Business-Manager : das Wissen der Besten
42
(
2020
)
2
,
pp. 78-82
Persistent link: https://www.econbiz.de/10012152491
Saved in:
4
Mut leitet Wandel ein
Coombe, Cary
(
interviewee
)
- In:
Harvard-Business-Manager : das Wissen der Besten
42
(
2020
),
pp. 37
Persistent link: https://www.econbiz.de/10012152592
Saved in:
5
"Nichts für schwache Nerven"
Kent, Muhtar
;
Ignatius, Adi
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
11
,
pp. 64-70
Persistent link: https://www.econbiz.de/10009316304
Saved in:
6
Markenführung in der "Share Economy"
Fournier, Susan
;
Eckhardt, Giana M.
;
Bardhi, Fleura
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
11
,
pp. 90-97
Persistent link: https://www.econbiz.de/10010193184
Saved in:
7
Wie Hybrid-Angebote funktionieren
Shankar, Venkatesh
;
Berry, Leonard L.
;
Dotzel, Thomas
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
1
,
pp. 56-63
Persistent link: https://www.econbiz.de/10003911207
Saved in:
8
Das Marken-System
Gietl, Jürgen
;
Schick, Elisabeth
;
Bode, Christina
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
5
,
pp. 62-68
Persistent link: https://www.econbiz.de/10008989007
Saved in:
9
Raus aus der Nische : Fallstudie
Ofek, Elie
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
8
,
pp. 82-88
Persistent link: https://www.econbiz.de/10011950290
Saved in:
10
Wie gross darf das Markenportfolio sein? : Fallstudie
Dev, Chekitan S.
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
4
,
pp. 90-95
Persistent link: https://www.econbiz.de/10011939886
Saved in:
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