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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~subject:"Competitive strategy"
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Competitive strategy
Marketing management
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Harvard-Business-Manager : das Wissen der Besten
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of strategic marketing
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European journal of marketing : EJM
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Journal of retailing
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Kohlhammer Edition Marketing
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LEA's communication series
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Management decision : MD
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Marketing letters : a journal of research in marketing
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Werbung gegen Pepsi und Coke
Birnbaum, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
4
,
pp. 70-77
Persistent link: https://www.econbiz.de/10010256906
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Das Kundenkarussell
Cool, Karel O.
;
Paranikas, Petros
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009259551
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