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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Birnbaum, Daniel
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Domke, Britta
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Edery, David
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Harvard-Business-Manager : das Wissen der Besten
Journal of business research : JBR
44
Industrial marketing management : the international journal for industrial and high-tech firms
27
International journal of internet marketing and advertising : IJIMA
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Journal of marketing communications
17
The journal of business & industrial marketing
15
Business horizons
13
Journal of marketing management : MM
13
Journal of strategic marketing
13
Journal of the Academy of Marketing Science
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of internet commerce
11
Journal of marketing
11
International journal of technology marketing : IJTMkt
10
Journal of retailing and consumer services
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of advertising : the review of marketing communications
8
Journal of advertising research
8
Marketing intelligence & planning
8
European journal of marketing : EJM
7
European research studies
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of electronic customer relationship management : IJECRM
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of promotion management : innovations in planning and applied research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The marketing review
6
Asia Pacific journal of marketing and logistics
5
International journal of business information systems : IJBIS
5
Journal of communication management : an international journal
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of international business and economics : JIBE
5
Journal of marketing analytics : JMA
5
Journal of promotion management : JPM
5
Journal of retailing
5
Marketing i menedžment innovacij : m&mi
5
Qualitative market research : an international journal
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1
Werbung gegen Pepsi und Coke
Birnbaum, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
4
,
pp. 70-77
Persistent link: https://www.econbiz.de/10010256906
Saved in:
2
"Online-Werbung stört : aber sie muss sein"
Konrad, Birgit
;
Domke, Britta
;
Seeger, Christoph
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
12
,
pp. 60-64
Persistent link: https://www.econbiz.de/10003780490
Saved in:
3
So funktioniert eine Freemium-Strategie
Kumar, Vineet
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
6
,
pp. 7-10
Persistent link: https://www.econbiz.de/10010363282
Saved in:
4
Marketing in der digitalen Welt
Henning-Thurau, Thorsten
;
Vor dem Esche, Jonas
;
Wege, Egbert
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
9
,
pp. 34-43
Persistent link: https://www.econbiz.de/10010392082
Saved in:
5
Vom Videospiel in die Realität
Edery, David
- In:
Harvard-Business-Manager : das Wissen der Besten
29
(
2007
)
4
,
pp. 14-15
Persistent link: https://www.econbiz.de/10003440157
Saved in:
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