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~isPartOf:"Health Policy"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~isPartOf:"Policy Research Working Paper Series"
~person:"Kalyanaram, Gurumurthy"
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Search: subject:"Pharmaceuticals"
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Kalyanaram, Gurumurthy
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Health Policy
International journal of pharmaceutical and healthcare marketing : IJPHM
Policy Research Working Paper Series
The journal of business and economic studies
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ECONIS (ZBW)
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The endogenous modeling of the effect direct-to-consumer advertising in prescription drugs
Kalyanaram, Gurumurthy
- In:
International journal of pharmaceutical and healthcare …
3
(
2009
)
2
,
pp. 137-148
Persistent link: https://www.econbiz.de/10003929701
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The order of entry effect in prescription (Rx) and over-the-counter (OTC) pharmaceutical drugs
Kalyanaram, Gurumurthy
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10003929423
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