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~isPartOf:"Health Policy"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Advertising"
~subject:"Pharmaceutical marketing"
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Search: subject:"Pharmaceuticals"
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Advertising
Pharmaceutical marketing
Pharmaceuticals
90
Arzneimittel
79
Pharmaceutical industry
37
Pharmaindustrie
37
Consumer behaviour
21
Konsumentenverhalten
21
Advertising effects
19
Werbewirkung
19
Werbung
17
Direct marketing
16
Direktmarketing
16
Arzneimittelmarkt
14
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14
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14
Ärzte
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7
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5
Health care system
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Markenführung
5
Marketing management
5
Marketingmanagement
5
Relationship marketing
5
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4
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Mukherjee, Avinandan
3
Ju, Ilwoo
2
Mackert, Michael
2
Abernathy, Ty
1
Adams-Price, Carolyn
1
Ali Shah, Syed Zulfiqar
1
An, Soontae
1
Ball, Jennifer
1
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1
Bayazidi, Yahya
1
Bhutada, Nilesh
1
Boudewyns, Vanessa
1
Brooksbank, Roger
1
Carroll, Norman V.
1
Chen, Hai D. B.
1
Chilek, Lindsay
1
Datta, Saroj Kumar
1
DeLorme, Denise E.
1
Delbaere, Majorie
1
Deshpande, Aparna
1
Farahmand, Parna
1
Finney, Zachary
1
Fitzgerald, M. Paula
1
Guadagno, Marie
1
Henley, Tracy B.
1
Huh, Jisu
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Joseph, Mathew
1
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1
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1
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Limbu, Yam
1
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1
Menon, Ajit
1
Mojahedian, Mehdi
1
Nabizadeh, Azita
1
Nasiri, Banafshe Felezi
1
Perri, Matthew
1
Rad, Enayatollah Homaie
1
Rader, Charles Scott
1
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Health Policy
International journal of pharmaceutical and healthcare marketing : IJPHM
Health marketing quarterly
28
NBER working paper series
12
NBER Working Paper
11
Working paper / National Bureau of Economic Research, Inc.
7
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
6
International journal of pharmaceutical and healthcare marketing
5
Journal of health economics
5
Health economics
3
International journal of industrial organization
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of public policy & marketing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Applied economics
2
Cross-cultural buyer behavior
2
Discussion paper / Institute of Social and Economic Research
2
Journal of advertising research
2
Journal of current issues and research in advertising : JCIRA
2
Journal of global marketing
2
Journal of promotion management : JPM
2
Journal of public economic theory
2
Marketing letters : a journal of research in marketing
2
Quantitative marketing and economics : QME
2
Research paper
2
Southern economic journal
2
Advances in economic analysis & policy
1
Advances in marketing and public policy : a research annual
1
Advertising theory
1
American Society of Health Economists (ASHEcon) Paper
1
American business law journal : the official publication of the American Business Law Association
1
American economic journal : a journal of the American Economic Association
1
Bridging the gap between advertising academia and practice
1
CESifo Working Paper Series
1
CESifo economic studies : CESifo, a joint initiative of the University of Munich's Center for Economic Studies and the Ifo Institute
1
CESifo working papers
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CPB discussion paper
1
Central European journal of operations research
1
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ECONIS (ZBW)
21
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1
Thinking about fair balance : how prescription drug advertising disclosure prominence works?
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011705003
Saved in:
2
Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad
;
Ali Shah, Syed Zulfiqar
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
Saved in:
3
Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
Saved in:
4
The effects of advertising skepticism in consumer prescription drug advertising : the moderating role of risk disclosure location
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10011812887
Saved in:
5
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
6
The impact of research and development and marketing costs on the profitability of pharmaceutical companies of Tehran Stock Exchange using panel data 2001-2013
Bayazidi, Yahya
;
Rad, Enayatollah Homaie
;
Mojahedian, Mehdi
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 467-476
Persistent link: https://www.econbiz.de/10011643544
Saved in:
7
The changing landscape of off-label prescription drug promotion : opportunities to improve decision-making
Sarkees, Matthew E.
;
Fitzgerald, M. Paula
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
2
,
pp. 148-160
Persistent link: https://www.econbiz.de/10011591731
Saved in:
8
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
9
CyberRx : emerging social media marketing strategy for
pharmaceuticals
Rader, Charles Scott
;
Subhan, Zahed
;
Lanier, Clinton D.
; …
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10010388960
Saved in:
10
Relationship between direct-to-consumer advertising and consumers' decision-making
Sharabati, Abdel-Aziz Ahmad
;
Khraim, Hamzeh Salim
; …
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 178-192
Persistent link: https://www.econbiz.de/10010388961
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