//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Health Policy"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Beziehungsmarketing"
~subject:"Pharmaceutical industry"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Pharmaceuticals"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Pharmaceutical industry
Pharmaceuticals
90
Arzneimittel
79
Pharmaindustrie
37
Consumer behaviour
21
Konsumentenverhalten
21
Advertising effects
19
Werbewirkung
19
Advertising
17
Werbung
17
Direct marketing
16
Direktmarketing
16
Arzneimittelmarkt
14
Pharmaceutical market
14
Physicians
14
Ärzte
14
USA
11
United States
11
Brand
9
Markenartikel
8
Gesundheitsversorgung
7
Health care
7
Pharmacology
7
Pharmakologie
7
Elderly people
6
Generic drugs
6
Generika
6
Ältere Menschen
6
Brand management
5
Direct-to-consumer advertising
5
Gesundheitswesen
5
Health care system
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Pharmaceutical marketing
5
Relationship marketing
5
Bibliometrics
4
Bibliometrie
4
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
39
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
41
Aufsatz in Zeitschrift
41
Collection of articles of several authors
2
Mehrbändiges Werk
2
Multi-volume publication
2
Sammelwerk
2
Language
All
English
41
Author
All
Mukherjee, Avinandan
3
Iacocca, Kathleen
2
Yu, Yu
2
Zhao, Yao
2
Abeeku Bamfo, Bylon
1
Ahmad, Niaz
1
Alkhateeb, Fadi M.
1
Araujo, Clecio Falcao
1
Ashill, Nicholas J.
1
Athavale, Amod S.
1
Awan, Muhammad Usman
1
Ball, Jennifer
1
Banahan, Benjamin F., III
1
Banerjee, Asok Kumar
1
Bayazidi, Yahya
1
Bello, Roberto
1
Bentley, John O.
1
Boudewyns, Vanessa
1
Bovell, Leah
1
Brooksbank, Roger
1
Browe, Christopher
1
Burns, James R.
1
Carruthers, Janet
1
Chreim, Samia
1
Dalla Valle, Alessandra
1
Dalmoro, Marlon
1
Datta, Saroj Kumar
1
Delbaere, Majorie
1
Deshpande, Sameer
1
Doucette, William R.
1
Emmett, Dennis
1
Evashkevich, Terry Ross
1
Farahmand, Parna
1
Fein, Adam J.
1
Finney, Zachary
1
Fitzgerald, M. Paula
1
Furlan, Claudia
1
Ghani, WaQar
1
Gu, Vicky Ching
1
Guidoli, Mariangela
1
more ...
less ...
Published in...
All
Health Policy
International journal of pharmaceutical and healthcare marketing : IJPHM
NBER working paper series
70
NBER Working Paper
50
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
33
Journal of health economics
32
The European journal of health economics : HEPAC ; health economics in prevention and care
31
Working paper / National Bureau of Economic Research, Inc.
31
Health economics
27
International journal of the economics of business
18
Research policy : policy, management and economic studies of science, technology and innovation
18
Health marketing quarterly
17
International journal of pharmaceutical and healthcare marketing
13
Research paper
13
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Applied economics
11
International journal of industrial organization
11
Technological forecasting & social change : an international journal
11
CESifo working papers
10
Health economics review
10
Review of industrial organization : RIO
10
Discussion papers / CEPR
9
International journal of health economics and management
9
OECD Health Statistics
9
Journal of business ethics : JOBE
8
Journal of business research : JBR
7
Technology analysis & strategic management
7
The European journal of health economics
7
Working papers / TSE : WP
7
African journal of science, technology, innovation & development : AJSTID
6
Applied economics letters
6
Indian pharmaceutical industry : strategies and challenges in formulations marketing
6
International journal of intellectual property management : IJIPM
6
International journal of production economics
6
Journal of global marketing
6
Journal of pharmaceutical finance, economics & policy
6
Journal of public policy & marketing
6
Working paper
6
European research studies
5
Faculty & research / Insead : working paper series
5
International journal of advertising : the quarterly review of marketing communications
5
more ...
less ...
Source
All
ECONIS (ZBW)
41
Showing
1
-
10
of
41
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
Saved in:
2
Pre-launch forecasting of a pharmaceutical drug
Guseo, Renato
;
Dalla Valle, Alessandra
;
Furlan, Claudia
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 412-438
Persistent link: https://www.econbiz.de/10011812892
Saved in:
3
Firm level profitability determinants in Indian drugs and pharmaceutical industry
Tyagi, Shilpi
;
Nauriyal, D. K.
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 271-290
Persistent link: https://www.econbiz.de/10011799086
Saved in:
4
Physicians' relationship with the pharmaceutical industry and its reflection in introduction of a new drug
Matikainen, Minna
;
Olkkonen, Leena
;
Katajavouri, Nina
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011799091
Saved in:
5
Pharmaceutical innovation and market share : evidence from a generic market
Yousefi, Nazila
;
Mehralian, Gholamhossein
;
Rasekh, …
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 376-389
Persistent link: https://www.econbiz.de/10011643482
Saved in:
6
The impact of research and development and marketing costs on the profitability of pharmaceutical companies of Tehran Stock Exchange using panel data 2001-2013
Bayazidi, Yahya
;
Rad, Enayatollah Homaie
;
Mojahedian, Mehdi
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 467-476
Persistent link: https://www.econbiz.de/10011643544
Saved in:
7
The changing landscape of off-label prescription drug promotion : opportunities to improve decision-making
Sarkees, Matthew E.
;
Fitzgerald, M. Paula
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
2
,
pp. 148-160
Persistent link: https://www.econbiz.de/10011591731
Saved in:
8
Strategic issues in pharmaceutical supply chains : a review
Singh, Rajesh Kr.
;
Kumar, Ravinder
;
Kumar, Pravin
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 234-257
Persistent link: https://www.econbiz.de/10011620444
Saved in:
9
Consumer trust and physician prescription of branded medicines : an exploratory study
Mahmoud, Mahmoud Abdulai
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 285-301
Persistent link: https://www.econbiz.de/10011620452
Saved in:
10
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->