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~isPartOf:"Health Policy"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
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Pharmaceutical marketing
Pharmaceuticals
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Banerjee, Asok Kumar
1
Bayazidi, Yahya
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Health Policy
International journal of pharmaceutical and healthcare marketing : IJPHM
International journal of pharmaceutical and healthcare marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Journal of health economics
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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Marketing intelligence & planning
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ECONIS (ZBW)
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1
Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
Saved in:
2
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
3
The impact of research and development and marketing costs on the profitability of pharmaceutical companies of Tehran Stock Exchange using panel data 2001-2013
Bayazidi, Yahya
;
Rad, Enayatollah Homaie
;
Mojahedian, Mehdi
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 467-476
Persistent link: https://www.econbiz.de/10011643544
Saved in:
4
The changing landscape of off-label prescription drug promotion : opportunities to improve decision-making
Sarkees, Matthew E.
;
Fitzgerald, M. Paula
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
2
,
pp. 148-160
Persistent link: https://www.econbiz.de/10011591731
Saved in:
5
CyberRx : emerging social media marketing strategy for
pharmaceuticals
Rader, Charles Scott
;
Subhan, Zahed
;
Lanier, Clinton D.
; …
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10010388960
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