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~isPartOf:"Health care management science"
~isPartOf:"Health marketing quarterly"
~isPartOf:"The B.E. journal of economic analysis & policy"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Pharmaceuticals"
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Arzneimittel
83
Pharmaceuticals
83
Direct marketing
31
Direktmarketing
31
Advertising
29
Werbung
29
Pharmaceutical industry
25
Pharmaindustrie
25
Advertising effects
24
Werbewirkung
24
Consumer behaviour
21
Konsumentenverhalten
21
USA
19
United States
19
Physicians
12
Ärzte
12
Gesundheitsversorgung
8
Health care
8
Hospital
8
Krankenhaus
8
Internet marketing
7
Online-Marketing
7
Patienten
7
Patients
7
prescription drugs
7
Arzneimittelmarkt
6
Impfung
6
Pharmaceutical market
6
Vaccination
6
Coronavirus
5
Gesundheitsrisiko
5
Health risk
5
Pharmaceutical distributors
5
Pharmahandel
5
Theorie
5
Theory
5
Drogenkonsum
4
Drug consumption
4
Gesundheitspolitik
4
Gesundheitsvorsorge
4
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Aufsatz in Zeitschrift
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83
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83
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Aikin, Kathryn J.
4
Fogel, Joshua
3
Park, Jin Seong
3
Sullivan, Helen W.
3
Bate, Roger
2
Betts, Kevin R.
2
Bhutada, Nilesh S.
2
Granlund, David
2
Khanfar, Nile M.
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Mackert, Michael
2
Mathur, Aparna
2
Mazur, Lukasz M.
2
O'Donoghue, Amie C.
2
Stevens, Robert E.
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Akbar, M. Bilal
1
Akel, Sarah
1
Alameddine, Sarah
1
Allan, Mamoon
1
Alperstein, Neil M.
1
Amoncar, Nihar
1
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1
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Health care management science
Health marketing quarterly
The B.E. journal of economic analysis & policy
Journal of health economics
115
The European journal of health economics : HEPAC ; health economics in prevention and care
111
Health economics
105
International journal of pharmaceutical and healthcare marketing : IJPHM
82
Health affairs : at the intersection of health, health care, and policy
55
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
46
Health economics review
33
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Applied economics
28
Research policy : policy, management and economic studies of science, technology and innovation
28
International journal of the economics of business
26
The European journal of health economics
25
Journal of illicit economies and development : JIED
24
Journal of pharmaceutical finance, economics & policy
24
International journal of health economics and management
23
Economics letters
22
Journal of research in pharmaceutical economics
21
The American economic review
21
American economic journal : a journal of the American Economic Association
20
Applied economics letters
20
European journal of operational research : EJOR
20
Forum for health economics & policy : an evolving collection of symposia on important health care issues
20
Journal of economic behavior & organization : JEBO
20
International journal of industrial organization
19
International journal of pharmaceutical and healthcare marketing
18
Journal of public economics
18
The journal of law & economics
18
International journal of health care finance and economics
17
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
16
Review of industrial organization : RIO
16
Omega : the international journal of management science
15
Technological forecasting & social change : an international journal
15
Manufacturing & service operations management : M & SOM
14
International journal of intellectual property management : IJIPM
13
Southern economic journal
13
Transportation research / E : an international journal
13
Health care management science : a new journal serving the international health care management community
12
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ECONIS (ZBW)
83
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41
Do perceptions of direct-to-consumer pharmaceutical advertising vary based on urban versus rural living?
Spake, Deborah F.
;
Joseph, Mathew
;
Megehee, Carol M.
- In:
Health marketing quarterly
31
(
2014
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10010362780
Saved in:
42
In whom we trust : the role of certification agencies in online drug markets
Bate, Roger
;
Jin, Ginger Zhe
;
Mathur, Aparna
- In:
The B.E. journal of economic analysis & policy
14
(
2014
)
1
,
pp. 111-150
Persistent link: https://www.econbiz.de/10010345596
Saved in:
43
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
44
Literally experts : expertise and the processing of analogical metaphors in pharmaceutical advertising
Delbaere, Marjorie
;
Smith, Malcolm C.
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010398957
Saved in:
45
Computer-aided auditing of prescription drug claims
Iyengar, Vijay S.
;
Hermiz, Keith B.
;
Natarajan, Ramesh
- In:
Health care management science
17
(
2014
)
3
,
pp. 203-214
Persistent link: https://www.econbiz.de/10010409937
Saved in:
46
Thinking outside the medicine cabinet : a comparative content analysis of direct-to-consumer advertisements for prescription drug treatments
McKeever, Robert
- In:
Health marketing quarterly
31
(
2014
)
4
,
pp. 353-369
Persistent link: https://www.econbiz.de/10010472668
Saved in:
47
Attitudes and beliefs regarding direct-to-consumer advertising of pharmaceutical drugs : an exploratory comparison of physicians and pharmaceutical sales representatives
Schulz, Steven A.
;
Broekemier, Gregory M.
;
Burkink, Tim J.
- In:
Health marketing quarterly
31
(
2014
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10010489669
Saved in:
48
Awareness of and attitudes toward direct-to-consumer prescription drug advertising among young adults
Alperstein, Neil M.
- In:
Health marketing quarterly
31
(
2014
)
3
,
pp. 231-245
Persistent link: https://www.econbiz.de/10010489679
Saved in:
49
Preventive innovation : an Australian case study on HPV vaccination
D'Souza, Clare M.
;
Sullivan Mort, Gillian
;
Zyngier, Suzanne
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 206-220
Persistent link: https://www.econbiz.de/10010196478
Saved in:
50
Direct-to-consumer (DTC) antidepressant advertising and consumer misperceptions about the chemical imbalance theory of depression : the moderating role of skepticism
Park, Jin Seong
;
Ahn, Ho-young
- In:
Health marketing quarterly
30
(
2013
)
4
,
pp. 362-378
Persistent link: https://www.econbiz.de/10010244729
Saved in:
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