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~isPartOf:"Health care management science"
~isPartOf:"Health marketing quarterly"
~person:"Mackert, Michael"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
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Educational content and health literacy issues in direct-to-consumer advertising of
pharmaceuticals
Mackert, Michael
;
Love, Brad
- In:
Health marketing quarterly
28
(
2011
)
3
,
pp. 205-218
Persistent link: https://www.econbiz.de/10009302887
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