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~isPartOf:"Health economics"
~isPartOf:"Health marketing quarterly"
~isPartOf:"The journal of world intellectual property"
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Search: subject:"Chemische Industrie"
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Pharmaceutical industry
68
Pharmaindustrie
68
Arzneimittel
46
Pharmaceuticals
46
Advertising
19
Werbung
19
Direct marketing
14
Direktmarketing
14
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prescription drugs
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pharmaceuticals
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Immaterialgüterrechte
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Article
68
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English
68
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Aikin, Kathryn J.
3
Khanfar, Nile M.
2
Loudon, David
2
Pugatch, Meir Perez
2
Sullivan, Helen W.
2
Zhang, Yuting
2
Adams, Christopher P.
1
Aggarwal, Mayank
1
Al-Shaikh, Mustafa
1
Alameddine, Sarah
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Alavi, Rokiah
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Alkhateeb, Fadi M.
1
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1
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1
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1
Banerjee, Saikat
1
Barros, Pedro Pita
1
Baybars, Miray
1
Berktold, Jennifer
1
Betts, Kevin R.
1
Birg, Laura
1
Bradford, David W.
1
Brantner, Van Vu
1
Braun, Johanna von
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Broekemier, Gregory M.
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Burke, Panne
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Dash, Sampada Kumar
1
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Health economics
Health marketing quarterly
The journal of world intellectual property
NBER working paper series
120
NBER Working Paper
91
Working paper / National Bureau of Economic Research, Inc.
84
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
67
SpringerLink / Bücher
66
Europäische Hochschulschriften / 5
65
Research policy : policy, management and economic studies of science, technology and innovation
65
International journal of pharmaceutical and healthcare marketing : IJPHM
64
Journal of health economics
43
The European journal of health economics : HEPAC ; health economics in prevention and care
38
International journal of the economics of business
36
Technology analysis & strategic management
36
International journal of technology management : IJTM
34
Technological forecasting & social change : an international journal
33
OECD Environment Statistics
31
Industrial and corporate change
30
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Gabler Edition Wissenschaft
27
Journal of business chemistry
26
Journal of business ethics : JOBE
26
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
26
Strategic management journal
25
Applied economics
22
International journal of production research
22
Pharmamarketing : gesundheitsökonomische Aspekte einer innovativen Industrie am Beispiel von Deutschland, Österreich und der Schweiz
21
R & D management
20
Review of industrial organization : RIO
20
International journal of industrial organization
19
International journal of pharmaceutical and healthcare marketing
19
Trade information bulletin
19
Academy of Management journal : AMJ
18
International journal of production economics
18
Journal of business research : JBR
18
European journal of operational research : EJOR
17
HA-Report
17
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
17
International journal of logistics systems and management
16
The Rand journal of economics
16
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ECONIS (ZBW)
68
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1
Parallel imports under a manufacturer rebate and a price freeze : evidence from Germany
Birg, Laura
- In:
Health economics
32
(
2023
)
2
,
pp. 302-323
Persistent link: https://www.econbiz.de/10014266802
Saved in:
2
Effects of Medicare Part D coverage gap closure on utilization of branded and generic drugs
Liu, Judith
;
Zhang, Yuting
;
Kaplan, Cameron M.
- In:
Health economics
32
(
2023
)
3
,
pp. 639-653
Persistent link: https://www.econbiz.de/10014266837
Saved in:
3
Movies, stigma and choice : evidence from the pharmaceutical industry
Aggarwal, Mayank
;
Chakrabarti, Anindya S.
;
Chatterjee, …
- In:
Health economics
32
(
2023
)
5
,
pp. 1019-1039
Persistent link: https://www.econbiz.de/10014278027
Saved in:
4
Regional variation in prescription drug spending : evidence from regional migrants in Sweden
Johansson, Naimi
;
Svensson, Mikael
- In:
Health economics
31
(
2022
)
9
,
pp. 1862-1877
Persistent link: https://www.econbiz.de/10013433584
Saved in:
5
Achieving dynamic efficiency in pharmaceutical innovation : identifying the optimal share of value and payments required
Woods, Beth
;
Lomas, James
;
Sculpher, Mark
;
Weatherly, Helen
- In:
Health economics
33
(
2024
)
4
,
pp. 804-819
Persistent link: https://www.econbiz.de/10014514558
Saved in:
6
A structural analysis of physician agency and pharmaceutical demand
Tang, Meng-Chi
- In:
Health economics
32
(
2023
)
7
,
pp. 1453-1477
Persistent link: https://www.econbiz.de/10014329142
Saved in:
7
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
8
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
9
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
10
Why the "sea of same"? : a qualitative look at DTCA within the larger context of healthcare marketing
Macias, Wendy
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012259411
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