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~isPartOf:"Health marketing quarterly"
~isPartOf:"Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies"
~isPartOf:"International journal of production economics"
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Search: subject_exact:"Arzneimittelindustrie"
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Pharmaceutical industry
57
Pharmaindustrie
57
Arzneimittel
26
Pharmaceuticals
26
Advertising
16
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16
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15
Direct marketing
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Aikin, Kathryn J.
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Health marketing quarterly
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
International journal of production economics
NBER working paper series
110
NBER Working Paper
85
Working paper / National Bureau of Economic Research, Inc.
77
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
67
International journal of pharmaceutical and healthcare marketing : IJPHM
64
Research policy : policy, management and economic studies of science, technology and innovation
59
SpringerLink / Bücher
51
Journal of health economics
44
The European journal of health economics : HEPAC ; health economics in prevention and care
38
International journal of the economics of business
35
Technology analysis & strategic management
35
International journal of technology management : IJTM
28
Europäische Hochschulschriften / 5
27
Health economics
27
Industrial and corporate change
27
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Strategic management journal
24
Technological forecasting & social change : an international journal
23
Journal of business ethics : JOBE
21
Pharmamarketing : gesundheitsökonomische Aspekte einer innovativen Industrie am Beispiel von Deutschland, Österreich und der Schweiz
21
R & D management
20
International journal of pharmaceutical and healthcare marketing
19
International journal of industrial organization
17
Journal of business research : JBR
17
Review of industrial organization : RIO
17
Applied economics
16
Gabler Edition Wissenschaft
16
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
16
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
14
Academy of Management journal : AMJ
13
Indian pharmaceutical industry : strategies and challenges in formulations marketing
13
International journal of production research
13
Journal of research in pharmaceutical economics
13
Pharma-Dialog
13
European journal of operational research : EJOR
12
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
12
International journal of logistics systems and management
12
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ECONIS (ZBW)
57
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1
Joint optimal strategies on service investment and drug pricing for a two-sided online pharmaceutical platform
Li, Jianbin
;
Wang, Yingying
;
Liu, Zhixin
;
Cai, Xueyuan
; …
- In:
International journal of production economics
252
(
2022
),
pp. 1-31
Persistent link: https://www.econbiz.de/10013434122
Saved in:
2
Planning pharmaceutical manufacturing networks in the light of uncertain production approval times
Blossey, Gregor
;
Hahn, Gerd J.
;
Koberstein, Achim
- In:
International journal of production economics
244
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013185390
Saved in:
3
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
4
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
5
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
6
Why the "sea of same"? : a qualitative look at DTCA within the larger context of healthcare marketing
Macias, Wendy
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012259411
Saved in:
7
Evaluating the effects of quality regulations on the pharmaceutical supply chain
Chen, Xu
;
Li, Shanshan
;
Wang, Xiaojun
- In:
International journal of production economics
230
(
2020
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012388491
Saved in:
8
A group risk assessment approach for the selection of pharmaceutical product shipping lanes
Faghih-Roohi, Shahrzad
;
Akcay, Alp
;
Zhang, Yingqian
; …
- In:
International journal of production economics
229
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012319132
Saved in:
9
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
10
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
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