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~isPartOf:"Health marketing quarterly"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Bibliometrics"
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Bibliometrics
Arzneimittel
130
Pharmaceuticals
130
Pharmaceutical industry
54
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Direct marketing
47
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Health marketing quarterly
International journal of pharmaceutical and healthcare marketing : IJPHM
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
2
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Journal of global marketing
1
Journal of public policy & marketing
1
Journal of social marketing : JSOCM
1
Journal of strategic marketing
1
Management review quarterly
1
NBER Working Paper
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NBER working paper series
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New techniques for brand management in the healthcare sector
1
Services marketing quarterly
1
Supply chain management : an international journal
1
Technological forecasting & social change : an international journal
1
Technovation : an international journal of technical innovation and entrepreneurship
1
The European journal of health economics
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The European journal of health economics : HEPAC ; health economics in prevention and care
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ECONIS (ZBW)
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1
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
2
Thinking outside the medicine cabinet : a comparative content analysis of direct-to-consumer advertisements for prescription drug treatments
McKeever, Robert
- In:
Health marketing quarterly
31
(
2014
)
4
,
pp. 353-369
Persistent link: https://www.econbiz.de/10010472668
Saved in:
3
A regulatory clinical trial primer : distribution challenges and policy implications of modern vaccine development
Fiedler, Beth Ann
;
Bebber, Robert J.
;
Oetjen, Reid M.
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10009752651
Saved in:
4
A review of research on direct-to-consumer advertising of prescription drugs : directions for future research
Mukherjee, Avinandan
;
Limbu, Yam
;
Wanasika, Isaac
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10009790623
Saved in:
5
Educational content and health literacy issues in direct-to-consumer advertising of
pharmaceuticals
Mackert, Michael
;
Love, Brad
- In:
Health marketing quarterly
28
(
2011
)
3
,
pp. 205-218
Persistent link: https://www.econbiz.de/10009302887
Saved in:
6
The state of public research on over-the-counter drug advertising
DeLorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
;
An, Soontae
- In:
International journal of pharmaceutical and healthcare …
4
(
2010
)
3
,
pp. 208-231
Persistent link: https://www.econbiz.de/10008667686
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