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~isPartOf:"Health marketing quarterly"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
Direct marketing
52
Direktmarketing
52
Arzneimittel
47
Pharmaceuticals
47
Advertising
37
Werbung
37
Advertising effects
35
Werbewirkung
35
Consumer behaviour
24
Pharmaceutical industry
18
Pharmaindustrie
18
USA
10
United States
10
Direct-to-consumer advertising
8
Internet marketing
8
Online-Marketing
8
Physicians
6
prescription drugs
6
Ärzte
6
Patienten
5
Patients
5
Bibliometrics
4
Bibliometrie
4
DTC advertising
4
Information behaviour
4
Informationsverhalten
4
direct-to-consumer advertising
4
Brand
3
DTC prescription drug advertising
3
Gesundheitsrisiko
3
Gesundheitsversorgung
3
Health care
3
Health risk
3
physicians
3
prescription drug advertising
3
Brand management
2
Credibility
2
Direct-to-consumer
2
Ethics
2
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11
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Article
24
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
24
Language
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English
24
Author
All
Perri, Matthew
4
Aikin, Kathryn J.
2
Fogel, Joshua
2
Joseph, Mathew
2
Park, Jin Seong
2
Ramakrishnan, Shravanan
2
Rollins, Brent L.
2
Spake, Deborah F.
2
Sullivan, Helen W.
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Ali Shah, Syed Zulfiqar
1
Bergner, Kai N.
1
Berktold, Jennifer
1
Betts, Kevin R.
1
Bhutada, Nilesh
1
Bhutada, Nilesh S.
1
Carroll, Norman V.
1
Chen, Hai D. B.
1
Cook, Christopher L.
1
Deshpande, Aparna
1
Falk, Tomas
1
Finney, Zachary
1
Foreman, Jeffrey R.
1
Grover, Aditi
1
Hagenbuch, David
1
Haley, Eric John
1
Heinrick, Daniel
1
Helme, Donald W.
1
Hoverman, Victoria J.
1
Hsieh, Meng-Hua
1
Huh, Jisu
1
Hölzing, Jörg A.
1
Jiang, Pingjun
1
Khateeb, Rami Atta
1
Khraim, Hamzeh Salim
1
Kiernicki, Kristen
1
Lee-Wingate, Sooyeon Nikki
1
Lemanski, Jennifer L.
1
Megehee, Carol M.
1
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Health marketing quarterly
International journal of pharmaceutical and healthcare marketing : IJPHM
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Direct marketing : an international journal
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing communications
4
Journal of retailing and consumer services
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business economics : JBE
3
Journal of marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
European journal of operational research : EJOR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of electronic business
2
International journal of technology marketing : IJTMkt
2
Journal of business & economics research
2
Journal of business research : JBR
2
Journal of promotion management : JPM
2
Journal of retailing
2
Journal of targeting, measurement and analysis for marketing
2
Marketing letters : a journal of research in marketing
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Akron business and economic review
1
American journal of agricultural economics
1
Cogent business & management
1
Der Markt : international journal of marketing
1
E + M ekonomie a management
1
Electronic commerce research and applications
1
European journal of marketing : EJM
1
European retail research
1
European review of agricultural economics : ERAE
1
Frontiers of business research in China : selected publications from Chinese universities
1
Global journal of business management : GJBM
1
Information economics and policy : IEP
1
International business and economics research journal
1
International journal of advertising : the review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of business and systems research : IJBSR
1
International journal of business performance management
1
International journal of consumer studies
1
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ECONIS (ZBW)
24
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1
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
2
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
3
The role of imagination in consumers' processing of visual metaphors in prescription drug advertising
Foreman, Jeffrey R.
;
Hsieh, Meng-Hua
;
Grover, Aditi
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 169-185
Persistent link: https://www.econbiz.de/10012200137
Saved in:
4
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
5
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
6
Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
Saved in:
7
Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad
;
Ali Shah, Syed Zulfiqar
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
Saved in:
8
Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong
;
Ahn, Ho-Young Anthony
;
Haley, Eric John
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 81-96
Persistent link: https://www.econbiz.de/10011706876
Saved in:
9
Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug advertising
Kiernicki, Kristen
;
Helme, Donald W.
- In:
Health marketing quarterly
34
(
2017
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10011791304
Saved in:
10
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
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