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~isPartOf:"Health marketing quarterly"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Physicians"
~type_genre:"Aufsatz in Zeitschrift"
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Direct marketing
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direct-to-consumer advertising
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Fogel, Joshua
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Ali Shah, Syed Zulfiqar
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Blose, Julia E.
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Broekemier, Gregory M.
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Burkink, Tim J.
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Jiang, Pingjun
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Mack, Rhonda W.
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Health marketing quarterly
International journal of pharmaceutical and healthcare marketing : IJPHM
International journal of industrial organization
1
International journal of pharmaceutical and healthcare marketing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription
Fogel, Joshua
;
Zhuk, Anna
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012200141
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2
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
3
Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad
;
Ali Shah, Syed Zulfiqar
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
Saved in:
4
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
5
Attitudes and beliefs regarding direct-to-consumer advertising of pharmaceutical drugs : an exploratory comparison of physicians and pharmaceutical sales representatives
Schulz, Steven A.
;
Broekemier, Gregory M.
;
Burkink, Tim J.
- In:
Health marketing quarterly
31
(
2014
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10010489669
Saved in:
6
The impact of denying a direct-to-consumer advertised drug request on the patient/physician relationship
Blose, Julia E.
;
Mack, Rhonda W.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 315-332
Persistent link: https://www.econbiz.de/10003933246
Saved in:
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