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~isPartOf:"Health marketing quarterly"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Markenimage"
~subject:"Pharmaceutical industry"
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Search: subject_exact:"Werbewirkung"
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Markenimage
Pharmaceutical industry
Advertising effects
100
Werbewirkung
100
Advertising
59
Werbung
57
Consumer behaviour
55
Konsumentenverhalten
55
Arzneimittel
25
Pharmaceuticals
25
Internet marketing
23
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Psychology of advertising
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Werbepsychologie
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5
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Aikin, Kathryn J.
2
Pauwels, Koen
2
Aksehirli, Zeynep
1
Alperstein, Neil M.
1
Babin, Barry J.
1
Babin, Laurie A.
1
Backhaus, Max
1
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Betts, Kevin R.
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1
Burke, Panne
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1
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1
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1
Clement, Michel
1
Dash, Sampada Kumar
1
Dekimpe, Marnik G.
1
Delbaere, Marjorie
1
Edeling, Alexander
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Erfgen, Carsten
1
Ewijk, Bernadette J. van
1
Fogel, Joshua
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Geuens, Maggie
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González, Jorge
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Hadi, Rhonda
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Hagenbuch, David
1
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Himme, Alexander
1
Hoverman, Victoria J.
1
Huber, Joel
1
Jiang, Pingjun
1
Kacha, Mathieu
1
Kiernicki, Kristen
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Health marketing quarterly
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
44
Journal of marketing communications
37
International journal of advertising : the quarterly review of marketing communications
33
The journal of product & brand management
31
International journal of advertising : the review of marketing communications
24
Psychology & marketing
21
Journal of promotion management : JPM
19
The journal of brand management : an international journal
18
Journal of advertising : official publication of the American Academy of Advertising
17
Journal of advertising research
16
Journal of promotion management : innovations in planning and applied research
16
Journal of retailing and consumer services
16
International journal of internet marketing and advertising : IJIMA
15
Marketing letters : a journal of research in marketing
15
European journal of marketing : EJM
13
Marketing intelligence & planning
11
Asia Pacific journal of marketing and logistics
10
International journal of pharmaceutical and healthcare marketing : IJPHM
10
Journal of global marketing
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Marketing : ZFP ; journal of research and management
10
International journal of hospitality management
9
SpringerLink / Bücher
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
The journal of consumer marketing
8
Journal of current issues and research in advertising : JCIRA
7
Journal of the Academy of Marketing Science
7
International journal of sports marketing & sponsorship
6
Journal of marketing
6
Tourism management : research, policies, practice
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing research : JMR
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Gabler Edition Wissenschaft / Innovatives Markenmanagement
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
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ECONIS (ZBW)
27
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27
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
3
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
4
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
5
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
6
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
7
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
8
The effectiveness of brand placements : a meta-analytic synthesis
Babin, Barry J.
;
Herrmann, Jean-Luc
;
Kacha, Mathieu
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 1017-1033
Persistent link: https://www.econbiz.de/10013191819
Saved in:
9
Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on brand preference
Kronrod, Ann
;
Huber, Joel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
Saved in:
10
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
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