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~isPartOf:"Health marketing quarterly"
~isPartOf:"International review on public and non-profit marketing"
~subject:"Arzneimittel"
~subject:"Children"
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Arzneimittel
Children
Advertising effects
63
Werbewirkung
63
Advertising
40
Werbung
40
Consumer behaviour
32
Konsumentenverhalten
32
Pharmaceuticals
24
Direct marketing
19
Direktmarketing
19
Pharmaceutical industry
13
Pharmaindustrie
13
Gesundheitsvorsorge
9
Preventive care
9
Social Marketing
9
Social marketing
9
Emotion
8
Gesundheit
7
Health
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Prospect Theory
7
Prospect theory
7
Celebrity endorsement
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Celebrity-Werbung
6
Gesundheitsrisiko
6
Health risk
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Internet marketing
6
Kinder
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Online-Marketing
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USA
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United States
6
Jugendliche
5
Youth
5
direct-to-consumer advertising
4
prescription drugs
4
Body weight
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Cognition
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Eating habit
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Ernährungsverhalten
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29
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English
29
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Aikin, Kathryn J.
3
Park, Jin Seong
3
Betts, Kevin R.
2
Fogel, Joshua
2
Sullivan, Helen W.
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Alperstein, Neil M.
1
Baker, Jillian L.
1
Banerjee, Saikat
1
Berktold, Jennifer
1
Bhutada, Nilesh S.
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Bouslama, Heifa
1
Bradford, W. David
1
Brawner, Bridgette M.
1
Broekemier, Gregory M.
1
Burke, Panne
1
Burkink, Tim J.
1
Cashman, Rebecca
1
Cassia, Fabio
1
Cheng, Benjamin Ka Lun
1
Darrow, Jonathan J.
1
Dash, Sampada Kumar
1
Delbaere, Marjorie
1
Deshpande, Aparna D.
1
Foreman, Jeffrey R.
1
Fox, Alexa K.
1
Freeman, Gordon L.
1
Gainforth, Heather L.
1
Grover, Aditi
1
Hagenbuch, David
1
Haley, Eric John
1
Helme, Donald W.
1
Hoverman, Victoria J.
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Hsieh, Meng-Hua
1
Jarvis, Jocelyn W.
1
Jiang, Pingjun
1
Ju, Ilwoo
1
Khalbous, Slim
1
Kiernicki, Kristen
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Health marketing quarterly
International review on public and non-profit marketing
International journal of advertising : the quarterly review of marketing communications
25
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Young consumers : insight and ideas for responsible marketers
17
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of advertising research
12
International journal of consumer studies
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
International journal of advertising : the review of marketing communications
6
Journal of current issues and research in advertising : JCIRA
6
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
NBER Working Paper
5
NBER working paper series
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Cogent business & management
3
European journal of marketing : EJM
3
Journal of business ethics : JOBE
3
Journal of food products marketing
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of global marketing
3
Journal of promotion management : JPM
3
Psychology & marketing
3
Research paper
3
Advertising and violence : concepts and perspectives
2
Application of gaming in new media marketing
2
Applied economics
2
Asia Pacific journal of marketing and logistics
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
European journal of marketing
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
International journal of industrial organization
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of pharmaceutical and healthcare marketing
2
Journal of consumer behaviour : an international research review
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
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ECONIS (ZBW)
29
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1
The influence of PSA's likeability on children’s intentions to eat healthy food
Nicolini, Valentina
;
Cassia, Fabio
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10013168352
Saved in:
2
Two views of cancer medicines : imagery versus evidence
Darrow, Jonathan J.
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10014295058
Saved in:
3
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
4
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
5
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
6
The role of imagination in consumers' processing of visual metaphors in prescription drug advertising
Foreman, Jeffrey R.
;
Hsieh, Meng-Hua
;
Grover, Aditi
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 169-185
Persistent link: https://www.econbiz.de/10012200137
Saved in:
7
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
8
An empirical analysis of consumers’ attitudes toward pharmacies’ advertising
Moser, H. R.
;
Freeman, Gordon L.
;
Loudon, David L.
; …
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 100-119
Persistent link: https://www.econbiz.de/10011979328
Saved in:
9
Disease awareness advertising (DAA) in emerging economy : a comparison between views of consumers and pharmaceutical professionals
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 134-150
Persistent link: https://www.econbiz.de/10011979338
Saved in:
10
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
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