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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of business economics : JBE"
~subject:"Loyalty program"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Loyalty program
Direct marketing
39
Direktmarketing
39
Arzneimittel
31
Pharmaceuticals
31
Advertising
25
Werbung
25
Advertising effects
19
Werbewirkung
19
Consumer behaviour
18
Konsumentenverhalten
18
Pharmaceutical industry
14
Pharmaindustrie
14
Internet marketing
8
Online-Marketing
8
USA
8
United States
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prescription drugs
6
Physicians
5
Ärzte
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DTC advertising
4
Patienten
4
Patients
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direct-to-consumer advertising
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Gesundheitsrisiko
3
Health risk
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Information behaviour
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Informationsverhalten
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Target group
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physicians
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prescription drug advertising
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Bibliometrics
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Bibliometrie
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Direct-to-consumer advertising
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Aufsatz in Zeitschrift
Ratgeber
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Bhutada, Nilesh S.
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Cook, Christopher L.
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Gruber, Kathrin
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Hornik, Kurt
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March, Nicolas
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Perri, Matthew
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Health marketing quarterly
Journal of business economics : JBE
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
International journal of nonprofit & voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of targeting, measurement and analysis for marketing
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The journal of consumer marketing
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ECONIS (ZBW)
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1
A data mining framework for targeted category promotions
Reutterer, Thomas
;
Hornik, Kurt
;
March, Nicolas
; …
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
Saved in:
2
Consumers responses to coupons in direct-to-consumer advertising of prescription drugs
Bhutada, Nilesh S.
;
Cook, Christopher L.
;
Perri, Matthew
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 333-346
Persistent link: https://www.econbiz.de/10003933251
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