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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Chinese"
~subject:"Information behaviour"
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Chinese
Information behaviour
Internet marketing
35
Online-Marketing
35
Social Web
15
Social web
15
Consumer behaviour
13
Konsumentenverhalten
13
social media
10
Advertising effects
7
Arzneimittel
7
Direct marketing
7
Direktmarketing
7
Pharmaceuticals
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Werbewirkung
7
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6
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Computerspiel
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Video game
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Gesundheitsvorsorge
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Informationsverhalten
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Pharmaceutical industry
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Viral marketing
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Virales Marketing
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Fogel, Joshua
1
Fogel, Joshua A.
1
Go, Eun
1
Kalyanaraman, Sriram
1
Li, Cong
1
Novick, Daniel
1
Park, Sun-Young
1
Teichman, Chaim
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Health marketing quarterly
Journal of consumer behaviour : an international research review
Journal of business research : JBR
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
International journal of internet marketing and advertising : IJIMA
5
Journal of retailing and consumer services
5
Information systems research : ISR
4
International journal of electronic business
4
Journal of electronic commerce research : JECR
4
Journal of global information management : an official publication of the Information Resources Management Association
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
CESifo working papers
3
Journal of marketing research : JMR
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Electronic commerce research
2
Electronic commerce research and applications
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of hospitality management
2
Journal of information & knowledge management : JIKM
2
Journal of international consumer marketing
2
Management information systems : mis quarterly
2
Marketing : ZFP ; journal of research and management
2
Marketing science
2
The journal of consumer marketing
2
Age of access? - Grundfragen der Informationsgesellschaft
1
Asian journal of management science and applications : AJMSA
1
Australasian marketing journal
1
Business education & accreditation : BEA
1
CESifo Working Paper
1
Cogent business & management
1
Computational & mathematical organization theory
1
Consumer information systems and relationship management : design, implementation, and use
1
Discussion paper / Centre for Economic Policy Research
1
Discussion papers / CEPR
1
EURO journal on computational optimization
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
European journal of operational research : EJOR
1
Experimental economics : a journal of the Economic Science Association
1
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ECONIS (ZBW)
4
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1
Health information seeking on the Internet : the role of involvement in searching for and assessing online health information
Park, Sun-Young
;
Go, Eun
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 327-341
Persistent link: https://www.econbiz.de/10011628491
Saved in:
2
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
3
What if Web site editorial content and ads are in two different languages? : a study of bilingual consumers' online information processing
Li, Cong
;
Kalyanaraman, Sriram
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
3
,
pp. 198-206
Persistent link: https://www.econbiz.de/10009575359
Saved in:
4
Direct-to-consumer advertisements of prescription medications over the Internet
Fogel, Joshua A.
;
Novick, Daniel
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 347-371
Persistent link: https://www.econbiz.de/10003933253
Saved in:
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