//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of current issues and research in advertising"
~source:"econis"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Advertising effects
86
Advertising
54
Werbung
54
Consumer behaviour
48
Konsumentenverhalten
48
Arzneimittel
24
Pharmaceuticals
24
Direct marketing
20
Direktmarketing
20
Internet marketing
17
Online-Marketing
17
Pharmaceutical industry
13
Pharmaindustrie
13
Social Web
10
Social web
10
Emotion
9
Social Marketing
7
Social marketing
7
USA
7
United States
7
Brand management
6
Gesundheit
6
Gesundheitsrisiko
6
Gesundheitsvorsorge
6
Health
6
Health risk
6
Markenführung
6
Preventive care
6
Celebrity endorsement
5
Celebrity-Werbung
5
Prospect Theory
5
Prospect theory
5
Brand image
4
Children
4
Corporate disclosure
4
Kinder
4
Markenimage
4
Public relations
4
Unternehmenspublizität
4
more ...
less ...
Online availability
All
Undetermined
62
Free
5
Type of publication
All
Article
86
Type of publication (narrower categories)
All
Article in journal
86
Aufsatz in Zeitschrift
86
Language
All
English
86
Author
All
Aikin, Kathryn J.
3
Park, Jin Seong
3
Sar, Sela
3
Wen, Taylor Jing
3
Betts, Kevin R.
2
Fogel, Joshua
2
Freeman, Gordon L.
2
Holiday, Steven
2
Morris, Jon D.
2
Morton, Cynthia R.
2
Moser, H. R.
2
Phillips, Barbara J.
2
Pittman, Matthew
2
Shen, Fuyuan
2
Sullivan, Helen W.
2
Villegas, Jorge
2
Wirtz, John G.
2
Wu, Linwan
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Ahn, Hoyoung
1
Alperstein, Neil M.
1
Bae, Mikyeung
1
Baker, Jillian L.
1
Banerjee, Saikat
1
Belobrovkina, Evgeniia
1
Ben Saad, Sihem
1
Bennett, Delancy
1
Berktold, Jennifer
1
Bhutada, Nilesh S.
1
Biswas, Saswata Narayan
1
Bouslama, Heifa
1
Bradford, W. David
1
Brannan, Ashley
1
Brannon, Daniel
1
Brawner, Bridgette M.
1
Bright, Laura F.
1
Brinson, Nancy H.
1
Broekemier, Gregory M.
1
Burke, Panne
1
more ...
less ...
Published in...
All
Health marketing quarterly
Journal of current issues and research in advertising
Journal of advertising research
263
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
201
Journal of marketing communications
188
International journal of advertising : the review of marketing communications
184
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
SpringerLink / Bücher
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
86
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Creating persuasive health messages on social media : effects of humor and perceived efficacy on health attitudes and intentions
Wang, Tianjiao
;
Pavelko, Rachelle
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 326-346
Persistent link: https://www.econbiz.de/10014333920
Saved in:
2
Mitigating the vampire effect of using celebrity in advertising : an eye-tracking approach
Chan, Terri H.
;
Chau, Bolton K. H
- In:
Journal of current issues and research in advertising
44
(
2023
)
4
,
pp. 453-472
Persistent link: https://www.econbiz.de/10014444771
Saved in:
3
Virtual influencers versus real influencers advertising in the metaverse, understanding the perceptions, and interactions with users
Haikel-Elsabeh, Marie
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 252-273
Persistent link: https://www.econbiz.de/10014454749
Saved in:
4
How an online gaming community advertises brands to members : the roles of relational bonds and trust transfer
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 274-294
Persistent link: https://www.econbiz.de/10014454750
Saved in:
5
Toward better digital advertising : the role of the anthropomorphic virtual agent
Ben Saad, Sihem
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 295-331
Persistent link: https://www.econbiz.de/10014454751
Saved in:
6
No one optimal way to measure people's attitudes? : preferred length of scales in advertising research
Yoon, Gunwoo
- In:
Journal of current issues and research in advertising
45
(
2024
)
1
,
pp. 43-70
Persistent link: https://www.econbiz.de/10014514647
Saved in:
7
Influencer marketing on social media : how different social media platforms afford influencer-follower relation and drive advertising effectiveness
Lou, Chen
;
Taylor, Charles Robert
;
Zhou, Xuan
- In:
Journal of current issues and research in advertising
44
(
2023
)
1
,
pp. 60-87
Persistent link: https://www.econbiz.de/10014234467
Saved in:
8
The effects of influencer types and sponsorship disclosure in instagram sponsored posts
Chung, Yoo Jin
;
Lee, S. S.
;
Kim, E.
- In:
Journal of current issues and research in advertising
44
(
2023
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014289766
Saved in:
9
Two views of cancer medicines : imagery versus evidence
Darrow, Jonathan J.
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10014295058
Saved in:
10
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->