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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~subject:"Information behaviour"
~subject:"Pharmaceutical industry"
~subject:"United States"
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Information behaviour
Pharmaceutical industry
United States
Internet marketing
36
Online-Marketing
36
Consumer behaviour
19
Konsumentenverhalten
19
Social Web
15
Social web
15
Advertising effects
13
Werbewirkung
13
Advertising
11
Werbung
11
social media
10
Direct marketing
8
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Pharmaceuticals
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Brand management
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Aalberts, Robert J.
2
Nill, Alexander F.
2
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1
Chang, Susan
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Fogel, Joshua
1
Fogel, Joshua A.
1
Go, Eun
1
He, Waverley
1
Jiang, Pingjun
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Masterson, Jonathan P., IV
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Mathews, Simon C.
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Morimoto, Mariko
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Novick, Daniel
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O'Donoghue, Amie C.
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Sakulsaengprapha, Vorada
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Shi, Galen
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Teichman, Chaim
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Health marketing quarterly
Journal of current issues and research in advertising : JCIRA
Journal of advertising research
23
International journal of internet marketing and advertising : IJIMA
19
Journal of business research : JBR
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
International journal of electronic marketing and retailing : IJEMR
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Information systems research : ISR
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Journal of advertising : official publication of the American Academy of Advertising
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Journal of retailing and consumer services
6
Journal of travel and tourism marketing
6
MIT sloan management review
6
NBER working paper series
6
The journal of consumer marketing
6
CESifo working papers
5
Cases on strategic social media utilization in the nonprofit sector
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
Internet advertising : theory and research
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of electronic commerce research : JECR
5
Journal of marketing research : JMR
5
Business horizons
4
Electronic commerce research
4
International journal of electronic business
4
International journal of hospitality management
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of global information management : an official publication of the Information Resources Management Association
4
Journal of internet commerce
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of marketing communications
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Pharmamarketing : gesundheitsökonomische Aspekte einer innovativen Industrie am Beispiel von Deutschland, Österreich und der Schweiz
4
Psychology & marketing
4
The Routledge companion to advertising and promotional culture
4
The journal of product & brand management
4
Working paper / National Bureau of Economic Research, Inc.
4
Advertising, promotion, and new media
3
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ECONIS (ZBW)
10
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1
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10
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date (oldest first)
1
Social media impact on qualitative performance metrics : analysis and trends of top revenue grossing U.S. hospitals
Sakulsaengprapha, Vorada
;
Masterson, Jonathan P., IV
; …
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 249-262
Persistent link: https://www.econbiz.de/10013417446
Saved in:
2
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
3
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
4
Health information seeking on the Internet : the role of involvement in searching for and assessing online health information
Park, Sun-Young
;
Go, Eun
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 327-341
Persistent link: https://www.econbiz.de/10011628491
Saved in:
5
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
6
Legal and ethical challenges of online behavioral targeting in advertising
Nill, Alexander F.
;
Aalberts, Robert J.
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 126-146
Persistent link: https://www.econbiz.de/10010383930
Saved in:
7
Online advertising and marketing : personal jurisdiction and its potential implications
Aalberts, Robert J.
;
Nill, Alexander F.
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 94-114
Persistent link: https://www.econbiz.de/10009671498
Saved in:
8
Consumer perceptions of prescription drug websites : a pilot study
Wymer, Walter
- In:
Health marketing quarterly
27
(
2010/11
)
2
,
pp. 173-194
Persistent link: https://www.econbiz.de/10003985108
Saved in:
9
Direct-to-consumer advertisements of prescription medications over the Internet
Fogel, Joshua A.
;
Novick, Daniel
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 347-371
Persistent link: https://www.econbiz.de/10003933253
Saved in:
10
Psychological factors affecting perceptions of unsolicited commercial e-mail
Morimoto, Mariko
;
Chang, Susan
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 63-73
Persistent link: https://www.econbiz.de/10003862207
Saved in:
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