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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~subject:"Informationsverhalten"
~subject:"United States"
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Informationsverhalten
United States
Internet marketing
36
Online-Marketing
36
Consumer behaviour
19
Konsumentenverhalten
19
Social Web
15
Social web
15
Advertising effects
13
Werbewirkung
13
Advertising
11
Werbung
11
social media
10
Direct marketing
8
Direktmarketing
8
Arzneimittel
7
Pharmaceuticals
7
Brand management
6
Markenführung
6
USA
6
Bibliometrics
5
Bibliometrie
5
Internet
4
Pharmaceutical industry
4
Pharmaindustrie
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Website
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Gesundheitsvorsorge
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Hospital
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Information behaviour
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Krankenhaus
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Physicians
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Public relations
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Ärzte
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Öffentlichkeitsarbeit
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Aalberts, Robert J.
2
Nill, Alexander F.
2
Chang, Susan
1
Fogel, Joshua
1
Fogel, Joshua A.
1
Go, Eun
1
He, Waverley
1
Masterson, Jonathan P., IV
1
Mathews, Simon C.
1
Morimoto, Mariko
1
Novick, Daniel
1
Park, Sun-Young
1
Sakulsaengprapha, Vorada
1
Schilling, Andrew
1
Shi, Galen
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Teichman, Chaim
1
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Health marketing quarterly
Journal of current issues and research in advertising : JCIRA
Journal of advertising research
23
International journal of internet marketing and advertising : IJIMA
19
Journal of business research : JBR
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
International journal of electronic marketing and retailing : IJEMR
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Information systems research : ISR
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of retailing and consumer services
6
Journal of travel and tourism marketing
6
MIT sloan management review
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
NBER working paper series
6
The journal of consumer marketing
6
CESifo working papers
5
Cases on strategic social media utilization in the nonprofit sector
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
Internet advertising : theory and research
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of electronic commerce research : JECR
5
Journal of marketing research : JMR
5
Business horizons
4
Electronic commerce research
4
International journal of electronic business
4
International journal of hospitality management
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of global information management : an official publication of the Information Resources Management Association
4
Journal of internet commerce
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of marketing communications
4
Psychology & marketing
4
The Routledge companion to advertising and promotional culture
4
Working paper / National Bureau of Economic Research, Inc.
4
Advertising, promotion, and new media
3
Discussion paper / Centre for Economic Policy Research
3
Discussion papers / CEPR
3
Electronic commerce research and applications
3
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ECONIS (ZBW)
8
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1
Social media impact on qualitative performance metrics : analysis and trends of top revenue grossing U.S. hospitals
Sakulsaengprapha, Vorada
;
Masterson, Jonathan P., IV
; …
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 249-262
Persistent link: https://www.econbiz.de/10013417446
Saved in:
2
Health information seeking on the Internet : the role of involvement in searching for and assessing online health information
Park, Sun-Young
;
Go, Eun
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 327-341
Persistent link: https://www.econbiz.de/10011628491
Saved in:
3
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
4
Legal and ethical challenges of online behavioral targeting in advertising
Nill, Alexander F.
;
Aalberts, Robert J.
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 126-146
Persistent link: https://www.econbiz.de/10010383930
Saved in:
5
Online advertising and marketing : personal jurisdiction and its potential implications
Aalberts, Robert J.
;
Nill, Alexander F.
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 94-114
Persistent link: https://www.econbiz.de/10009671498
Saved in:
6
Consumer perceptions of prescription drug websites : a pilot study
Wymer, Walter
- In:
Health marketing quarterly
27
(
2010/11
)
2
,
pp. 173-194
Persistent link: https://www.econbiz.de/10003985108
Saved in:
7
Direct-to-consumer advertisements of prescription medications over the Internet
Fogel, Joshua A.
;
Novick, Daniel
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 347-371
Persistent link: https://www.econbiz.de/10003933253
Saved in:
8
Psychological factors affecting perceptions of unsolicited commercial e-mail
Morimoto, Mariko
;
Chang, Susan
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 63-73
Persistent link: https://www.econbiz.de/10003862207
Saved in:
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