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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~subject:"Internet"
~subject:"Konsumentenverhalten"
~subject:"United States"
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United States
Internet marketing
36
Online-Marketing
36
Consumer behaviour
19
Social Web
15
Social web
15
Advertising effects
13
Werbewirkung
13
Advertising
11
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social media
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Aalberts, Robert J.
2
Fogel, Joshua
2
Luna-Nevarez, Cuauhtemoc
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Nill, Alexander F.
2
Bang, Hye Jin
1
Bradshaw, Amanda S.
1
Butt, Irfan
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Chang, Susan
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Go, Eun
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Lee, Mira
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Lee, Yen-I.
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Masterson, Jonathan P., IV
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Mathews, Simon C.
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Meng, Juan
1
Morimoto, Mariko
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Morris, Jon D.
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Novick, Daniel
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Park, Sun-Young
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Phua, Joe
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Health marketing quarterly
Journal of current issues and research in advertising : JCIRA
Journal of business research : JBR
193
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
134
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
86
Journal of marketing communications
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
International journal of advertising : the review of marketing communications
66
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
Journal of internet commerce
56
Journal of promotion management : innovations in planning and applied research
54
International journal of electronic marketing and retailing : IJEMR
53
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
International journal of hospitality management
52
The journal of product & brand management
47
Journal of advertising research
46
Information systems research : ISR
42
Cogent business & management
41
Management science : journal of the Institute for Operations Research and the Management Sciences
41
Electronic commerce research
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of promotion management : JPM
32
Technological forecasting & social change : an international journal
32
International journal of advertising : the quarterly review of marketing communications
31
Journal of management information systems : JMIS
31
Journal of marketing
31
Journal of electronic commerce research : JECR
30
International journal of technology marketing : IJTMkt
29
Journal of travel and tourism marketing
29
Tourism management : research, policies, practice
29
International journal of e-business research : an official publication of the Information Resources Management Association
28
Marketing intelligence & planning
28
Asia Pacific journal of marketing and logistics
27
International journal of consumer studies
27
International journal of contemporary hospitality management
27
Journal of marketing research : JMR
27
Psychology & marketing
27
The journal of brand management : an international journal
27
Young consumers : insight and ideas for responsible marketers
27
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
25
Journal of hospitality marketing & management
25
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ECONIS (ZBW)
24
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1
From one to five stars : an exploratory study of how consumer reviews and digital brand identity shape maternal pediatrician selection
Bradshaw, Amanda S.
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014333892
Saved in:
2
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
3
Social media impact on qualitative performance metrics : analysis and trends of top revenue grossing U.S. hospitals
Sakulsaengprapha, Vorada
;
Masterson, Jonathan P., IV
; …
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 249-262
Persistent link: https://www.econbiz.de/10013417446
Saved in:
4
Looking at young millennials' risk perception and purchase intention toward GM foods : exploring the role of source credibility and risk attitude
Sun, Ruoyu
;
Meng, Juan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013417448
Saved in:
5
Exploring the impact of online graphic narratives in consumer health promotion : a type 2 diabetes study
Luna-Nevarez, Cuauhtemoc
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 315-333
Persistent link: https://www.econbiz.de/10012802284
Saved in:
6
Marketing a health brand on Facebook : effects of reaction icons and user comments on brand attitude, trust, purchase intention, and eWOM intention
Lee, Yen-I.
;
Phua, Joe
;
Wu, Tai-Yee
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10012259409
Saved in:
7
Healthcare marketing : a review of the literature based on citation analysis
Butt, Irfan
;
Iqbal, Tariq
;
Zohaib, Sadia
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 271-290
Persistent link: https://www.econbiz.de/10012200154
Saved in:
8
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
9
Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
Saved in:
10
Perceived relevance and privacy concern regarding online behavioral advertising (OBA) and their role in consumer responses
Kim, Hyejin
;
Huh, Jisu
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 92-105
Persistent link: https://www.econbiz.de/10011745253
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