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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~subject:"Public relations"
~subject:"United States"
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Search: subject_exact:"Online advertising"
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Public relations
United States
Internet marketing
36
Online-Marketing
36
Consumer behaviour
19
Konsumentenverhalten
19
Social Web
15
Social web
15
Advertising effects
13
Werbewirkung
13
Advertising
11
Werbung
11
social media
10
Direct marketing
8
Direktmarketing
8
Arzneimittel
7
Pharmaceuticals
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Brand management
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Markenführung
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Aalberts, Robert J.
2
Nill, Alexander F.
2
Aikin, Kathryn J.
1
Alpert, Jordan M.
1
Chang, Susan
1
Chen, Huan
1
Dias, Ashley M.
1
Erwin, Cathleen O.
1
Fogel, Joshua A.
1
He, Waverley
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Jaisle, Alyssa
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Masterson, Jonathan P., IV
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Mathews, Simon C.
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Morimoto, Mariko
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Novick, Daniel
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O'Donoghue, Amie C.
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Sakulsaengprapha, Vorada
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Schilling, Andrew
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Shi, Galen
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Health marketing quarterly
Journal of current issues and research in advertising : JCIRA
Journal of advertising research
23
International journal of internet marketing and advertising : IJIMA
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of business research : JBR
15
International journal of electronic marketing and retailing : IJEMR
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Corporate communications : an international journal
10
International journal of advertising : the review of marketing communications
10
Journal of communication management : an international journal
10
Journal of promotion management : JPM
8
Journal of travel and tourism marketing
8
Business horizons
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of marketing communications
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
6
MIT sloan management review
6
Psychology & marketing
6
SpringerLink / Bücher
6
Cases on strategic social media utilization in the nonprofit sector
5
Information systems research : ISR
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
Internet advertising : theory and research
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of promotion management : innovations in planning and applied research
5
NBER working paper series
5
Strategic corporate communication in the digital age
5
European journal of marketing : EJM
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of business ethics : JOBE
4
Journal of internet commerce
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of nonprofit & public sector marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Quick Guide
4
The Routledge companion to advertising and promotional culture
4
The journal of consumer marketing
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Advertising, promotion, and new media
3
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ECONIS (ZBW)
9
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1
Social media impact on qualitative performance metrics : analysis and trends of top revenue grossing U.S. hospitals
Sakulsaengprapha, Vorada
;
Masterson, Jonathan P., IV
; …
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 249-262
Persistent link: https://www.econbiz.de/10013417446
Saved in:
2
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
3
A content analysis of the promotional strategies employed by e-cigarette brands on Twitter
Alpert, Jordan M.
;
Jaisle, Alyssa
;
Chen, Huan
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 307-321
Persistent link: https://www.econbiz.de/10012200159
Saved in:
4
The utilization of websites for fundraising by NCI-designated cancer centers : examining the capacity for dialogic communication with prospective donors
Erwin, Cathleen O.
;
Dias, Ashley M.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 369-385
Persistent link: https://www.econbiz.de/10011628501
Saved in:
5
Legal and ethical challenges of online behavioral targeting in advertising
Nill, Alexander F.
;
Aalberts, Robert J.
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 126-146
Persistent link: https://www.econbiz.de/10010383930
Saved in:
6
Online advertising and marketing : personal jurisdiction and its potential implications
Aalberts, Robert J.
;
Nill, Alexander F.
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 94-114
Persistent link: https://www.econbiz.de/10009671498
Saved in:
7
Consumer perceptions of prescription drug websites : a pilot study
Wymer, Walter
- In:
Health marketing quarterly
27
(
2010/11
)
2
,
pp. 173-194
Persistent link: https://www.econbiz.de/10003985108
Saved in:
8
Direct-to-consumer advertisements of prescription medications over the Internet
Fogel, Joshua A.
;
Novick, Daniel
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 347-371
Persistent link: https://www.econbiz.de/10003933253
Saved in:
9
Psychological factors affecting perceptions of unsolicited commercial e-mail
Morimoto, Mariko
;
Chang, Susan
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 63-73
Persistent link: https://www.econbiz.de/10003862207
Saved in:
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