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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of health economics"
~isPartOf:"The American economic review"
~source:"econis"
~subject:"Advertising"
~subject:"Konsumentenverhalten"
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Search: subject:"Pharmaceuticals"
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Advertising
Konsumentenverhalten
Pharmaceuticals
192
Arzneimittel
191
Pharmaceutical industry
52
Pharmaindustrie
52
Gesundheitskosten
32
Health care costs
32
Werbung
32
Direct marketing
31
Direktmarketing
31
USA
31
United States
31
Advertising effects
24
Consumer behaviour
24
Health insurance
24
Krankenversicherung
24
Werbewirkung
24
Impfung
23
Vaccination
23
Gesundheitspolitik
22
Health policy
22
Gesetzliche Krankenversicherung
21
Public health insurance
21
Theorie
21
Theory
21
Drogenkonsum
17
Drug consumption
17
Infectious disease
17
Infektionskrankheit
17
Physicians
17
Ärzte
17
Arzneimittelmarkt
16
Coronavirus
16
Impact assessment
16
Pharmaceutical market
16
Wirkungsanalyse
16
Gesundheitsversorgung
14
Health care
14
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13
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41
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Aikin, Kathryn J.
3
Fogel, Joshua
3
Park, Jin Seong
3
Betts, Kevin R.
2
Stevens, Robert E.
2
Sullivan, Helen W.
2
Abaluck, Jason
1
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Allan, Mamoon
1
Alperstein, Neil M.
1
Banerjee, Saikat
1
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1
Berktold, Jennifer
1
Bhutada, Nilesh S.
1
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1
Brekke, Kurt R.
1
Broekemier, Gregory M.
1
Brown, Timothy Tyler
1
Burke, Panne
1
Burkink, Tim J.
1
Castanheira, Micael
1
Cook, Christopher L.
1
Darrow, Jonathan J.
1
Dash, Pranati
1
Dash, Sampada Kumar
1
Delbaere, Marjorie
1
Foreman, Jeffrey R.
1
Freeman, Gordon L.
1
Grover, Aditi
1
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1
Gu, Qian
1
Hagenbuch, David
1
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1
Hirani, Jonas Lau-Jensen
1
Hoverman, Victoria J.
1
Hsieh, Meng-Hua
1
Jiang, Pingjun
1
Joseph, Mathew
1
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Health marketing quarterly
Journal of health economics
The American economic review
NBER working paper series
33
International journal of pharmaceutical and healthcare marketing : IJPHM
30
NBER Working Paper
27
Working paper / National Bureau of Economic Research, Inc.
27
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
11
International journal of advertising : the quarterly review of marketing communications
7
International journal of pharmaceutical and healthcare marketing
7
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
6
Health economics
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
International journal of industrial organization
5
Journal of advertising research
5
CESifo working papers
4
Journal of public policy & marketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of Islamic marketing
3
Journal of business research : JBR
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of public economics
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
3
The quarterly journal of economics
3
Applied economics
2
BREAD working paper
2
Center for Global Development Working Paper
2
Consumer behavior
2
Cross-cultural buyer behavior
2
Discussion paper / Institute of Social and Economic Research
2
Economics letters
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
International journal of business and globalisation : IJBG
2
International journal of health economics and management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Investing in health : the social and economic benefits of health care innovation
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of business ethics : JOBE
2
Journal of current issues and research in advertising : JCIRA
2
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1
Two views of cancer medicines : imagery versus evidence
Darrow, Jonathan J.
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10014295058
Saved in:
2
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
3
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
4
How do attitudes toward Covid-19 vaccine impact intentions to vaccinate in an emerging economy? : the moderating effect of risk perception and Covid-19 anxiety
Mohanty, Abhijit
;
Dash, Pranati
;
Banerji, Diptiman
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 238-254
Persistent link: https://www.econbiz.de/10012802272
Saved in:
5
Inattention or reluctance? : parental responses to vaccination reminder letters
Hirani, Jonas Lau-Jensen
- In:
Journal of health economics
76
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012627605
Saved in:
6
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
7
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
8
The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention
Suhud, Usep
;
Allan, Mamoon
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012695243
Saved in:
9
Umbrella branding in pharmaceutical markets
Suppliet, Moritz
- In:
Journal of health economics
73
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012495806
Saved in:
10
Why the "sea of same"? : a qualitative look at DTCA within the larger context of healthcare marketing
Macias, Wendy
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012259411
Saved in:
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