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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of nonprofit & public sector marketing"
~isPartOf:"Stakeholder involvement in social marketing : challenges and approaches to engagement"
~person:"Shen, Fuyuan"
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Shen, Fuyuan
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Health marketing quarterly
Journal of nonprofit & public sector marketing
Stakeholder involvement in social marketing : challenges and approaches to engagement
Journal of advertising : official publication of the American Academy of Advertising
1
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Effects of narratives, frames, and involvement on health message effectiveness
Vafeiadis, Michail
;
Shen, Fuyuan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 213-229
Persistent link: https://www.econbiz.de/10013417444
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2
Impact of locus of control on health message effectiveness
Kong, Ying
;
Shen, Fuyuan
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 354-371
Persistent link: https://www.econbiz.de/10009410495
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