Syreyshchikova, Nelli Vladimirovna; Pimenov, Danil Yurievich - In: Journal of open innovation : technology, market, and … 7 (2021) 4, pp. 1-15
innovation, are presented. When using new marketing technologies, the requirements of consumers are established; a factorial … model of customer satisfaction was determined with after an assessment by expert methods, their wishes were transformed into …The results of the development of a modified quality function deployment (QFD) method, obtained for the first time to …