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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of retailing"
~person:"Chen, Huan"
~person:"Dass, Mayukh"
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Chen, Huan
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Health marketing quarterly
Journal of retailing
The journal of brand management : an international journal
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ECONIS (ZBW)
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On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
2
Shape matters : package shape informs brand status categorization and brand choice
Chen, Huan
;
Pang, Jun
;
Koo, Minkyung
;
Patrick, Vanessa M.
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 266-281
Persistent link: https://www.econbiz.de/10012295831
Saved in:
3
A content analysis of the promotional strategies employed by e-cigarette brands on Twitter
Alpert, Jordan M.
;
Jaisle, Alyssa
;
Chen, Huan
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 307-321
Persistent link: https://www.econbiz.de/10012200159
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