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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of retailing and consumer services"
~person:"Baumann, Chris"
~subject:"Health"
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Health marketing quarterly
Journal of retailing and consumer services
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The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
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