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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Advertising effects"
~subject:"United Kingdom"
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Advertising effects
United Kingdom
Consumer behaviour
2,018
Konsumentenverhalten
2,018
Einzelhandel
466
Retail trade
466
Beziehungsmarketing
463
Relationship marketing
463
Online retailing
336
Online-Handel
336
Customer satisfaction
323
Kundenzufriedenheit
323
Brand management
256
Markenführung
256
Dienstleistungsqualität
238
Service quality
238
Brand image
228
Markenimage
228
Social Web
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Social web
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E-commerce
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Electronic Commerce
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Internet marketing
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Online-Marketing
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Brand
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Markenartikel
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Emotion
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Confidence
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Vertrauen
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Viral marketing
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Virales Marketing
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Food retailing
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Werbewirkung
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117
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Septianto, Felix
6
Thaichon, Park
4
Qi, Zhou
3
Trinh, Giang
3
Aikin, Kathryn J.
2
Baumann, Chris
2
Bogomolova, Svetlana
2
Fogel, Joshua
2
Fuentes, Christian
2
Hamelin, Nicolas
2
Jublee, Daniel Inbaraj
2
Lei, Yueqiu
2
Li, Bin
2
Li, Huajun
2
McIntyre, Charles
2
Northey, Gavin
2
Page, Bill
2
Park, Jin Seong
2
Quach, Sara
2
Sar, Sela
2
Stephen, Gladys
2
Sullivan, Helen W.
2
Wirtz, John G.
2
Abraham, Christopher
1
Adaji, Ifeoma
1
Aghakhani, Hamed
1
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Alryalat, Mohammad Abdallah Ali
1
Andonopoulos, Vicki
1
Arasu Balasubramaniam, Senthil
1
Argyris, Young Anna
1
Baek, Tae Hyun
1
Baier, Daniel
1
Bambauer-Sachse, Silke
1
Banerjee, Saikat
1
Bang, Nguyen
1
Barrales-Molina, Vanesa
1
Barta, Sergio
1
Becheur, Imene
1
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Health marketing quarterly
Journal of retailing and consumer services
Journal of business research : JBR
145
Journal of marketing communications
133
International journal of advertising : the review of marketing communications
126
International journal of advertising : the quarterly review of marketing communications
89
Psychology & marketing
69
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
60
International journal of internet marketing and advertising : IJIMA
53
Journal of advertising research
53
International journal of consumer studies
52
European journal of marketing : EJM
51
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing letters : a journal of research in marketing
42
Journal of marketing research : JMR
40
Journal of marketing management : MM
36
Journal of consumer behaviour : an international research review
35
The journal of product & brand management
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
The journal of consumer marketing
31
International journal of hospitality management
30
Journal of current issues and research in advertising : JCIRA
30
Asia Pacific journal of marketing and logistics
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of brand management : an international journal
27
Marketing intelligence & planning
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Journal of international consumer marketing
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of current issues and research in advertising
22
Journal of marketing
22
Marketing : ZFP ; journal of research and management
22
NBER working paper series
22
Young consumers : insight and ideas for responsible marketers
22
European journal of marketing
20
Journal of global marketing
19
Journal of customer behaviour
18
Journal of consumer marketing
17
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ECONIS (ZBW)
117
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1
Creating persuasive health messages on social media : effects of humor and perceived efficacy on health attitudes and intentions
Wang, Tianjiao
;
Pavelko, Rachelle
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 326-346
Persistent link: https://www.econbiz.de/10014333920
Saved in:
2
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
3
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
4
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
5
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
6
Up or down? : the effect of vertical display on consumers' attitude toward recycled product advertisements
Lin, Yanfeng
;
Ye, Shenghong
;
Liu, Guangrui
;
Lin, Zhiheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462315
Saved in:
7
Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun
;
Lei, Yueqiu
;
Qi, Zhou
;
Hong, Yuan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
Saved in:
8
Relax your fear : the role of autonomous sensory meridian response (ASMR) in green advertising
Suci, Afred
;
Wang, Hui-Chih
;
Doong, Her-Sen
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371794
Saved in:
9
The impact of animal metaphors on consumer response to courtesy advertising
Huang, Wen Hsien
;
Hsieh, Shao-Yu
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372540
Saved in:
10
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
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