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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Fernsehwerbung"
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Fernsehwerbung
Advertising effects
117
Werbewirkung
117
Advertising
69
Werbung
69
Consumer behaviour
61
Konsumentenverhalten
61
Arzneimittel
24
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22
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Bertolotti, Mauro
1
Bleier, Alexander
1
Brasel, S. Adam
1
Cappelli, Christopher
1
Chandrasekaran, Deepa
1
Fossen, Beth L.
1
Gelper, Sarah
1
Gips, James
1
Guitart, Ivan A.
1
Hervet, Guillaume
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Miller, Stephen
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Newman, Nicki
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Shin, Wonsun
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Health marketing quarterly
Journal of the Academy of Marketing Science
Young consumers : insight and ideas for responsible marketers
Journal of advertising research
37
Journal of advertising : official publication of the American Academy of Advertising
21
International journal of advertising : the quarterly review of marketing communications
17
Journal of marketing communications
13
Journal of promotion management : JPM
7
International journal of advertising : the review of marketing communications
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Marketing intelligence & planning
4
NBER Working Paper
4
NBER working paper series
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Working paper / National Bureau of Economic Research, Inc.
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Breaking new ground in theory and practice
3
International journal of sports marketing & sponsorship
3
JMM : the international journal on media management
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of current issues and research in advertising : JCIRA
3
Journal of marketing
3
Journal of marketing research
3
Journal of marketing research : JMR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Psychology & marketing
3
Quantitative marketing and economics : QME
3
APSA 2009 Toronto Meeting Paper
2
Advertising and violence : concepts and perspectives
2
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
2
Faculty & research / Insead : working paper series
2
Gabler Edition Wissenschaft
2
International advertising and communication : current insights and empirical findings
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
8
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date (oldest first)
1
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
2
Using marketing frameworks to predict the effects of e-cigarette commercials on youth
Pike, James Russell
;
Miller, Stephen
;
Cappelli, Christopher
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10014302255
Saved in:
3
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
4
Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
5
Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
6
Healthy and unhealthy food in Italian television ads for adults and children
Puggelli, Francesca Romana
;
Bertolotti, Mauro
- In:
Young consumers : insight and ideas for responsible …
15
(
2014
)
1
,
pp. 58-67
Persistent link: https://www.econbiz.de/10010386448
Saved in:
7
Enhancing television advertising : same-language subtitles can improve brand recall, verbal memory, and behavioral intent
Brasel, S. Adam
;
Gips, James
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10010363992
Saved in:
8
Food on young children's television in the UK
Oates, Caroline J.
;
Newman, Nicki
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 160-169
Persistent link: https://www.econbiz.de/10008667655
Saved in:
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