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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Calantone, Roger J."
~subject:"Marketing management"
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Are pharmaceutical marketing decisions calibrated to communications effects?
Cavusgil, Erin
;
Calantone, Roger J.
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 317-336
Persistent link: https://www.econbiz.de/10009410499
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