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~isPartOf:"Health marketing quarterly"
~isPartOf:"NBER working paper series"
~person:"Lemanski, Jennifer L."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Advertising
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Advertising effects
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Arzneimittel
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Consumer behaviour
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Credibility
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DTC prescription drug advertising
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Lemanski, Jennifer L.
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Selling health to the distracted : consumer responses to source credibility and ad appeal type in a direct-to-consumer advertisement
Lemanski, Jennifer L.
;
Villegas, Jorge
- In:
Health marketing quarterly
32
(
2015
)
3
,
pp. 217-233
Persistent link: https://www.econbiz.de/10011383933
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