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~isPartOf:"Health marketing quarterly"
~isPartOf:"NBER working paper series"
~subject:"DTC advertising"
~subject:"Information behaviour"
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DTC advertising
Information behaviour
Direct marketing
42
Direktmarketing
42
Arzneimittel
34
Pharmaceuticals
34
Advertising
28
Werbung
28
Advertising effects
23
Werbewirkung
23
Consumer behaviour
18
Konsumentenverhalten
18
Pharmaceutical industry
15
Pharmaindustrie
15
USA
8
United States
8
Internet marketing
7
Online-Marketing
7
Physicians
6
prescription drugs
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Ärzte
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Patienten
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Patients
5
direct-to-consumer advertising
4
Gesundheitsrisiko
3
Health risk
3
Informationsverhalten
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physicians
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prescription drug advertising
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Bibliometrics
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Bibliometrie
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Direct-to-consumer advertising
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Estimation
2
Fundraising
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Gesundheit
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Gesundheitsversorgung
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Health
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Delorme, Denise E.
1
Fogel, Joshua
1
Fogel, Joshua A.
1
Goodall, Stephen
1
Hagenbuch, David
1
Huh, Jisu
1
Jiang, Pingjun
1
Joseph, Mathew
1
Megehee, Carol M.
1
Novick, Daniel
1
Reid, Leonard N.
1
Spake, Deborah F.
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Street, Deborah
1
Teichman, Chaim
1
Viney, Rosalie
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Waller, David
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Zhao, Fei-Li
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Health marketing quarterly
NBER working paper series
Diskussionsbeiträge aus dem Fachbereich Wirtschaftswissenschaften der Universität Duisburg-Essen, Standort Essen
1
Effizienz, Qualität und Nachhaltigkeit im Gesundheitswesen : Theorie und Politik öffentlichen Handelns, insbesondere in der Krankenversicherung ; Festschrift zum 65. Geburtstag von Eberhard Wille
1
Information economics and policy : IEP
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
1
Operations research letters
1
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ECONIS (ZBW)
7
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1
Responses to direct-to-consumer advertising in Australia : comparing experience
Goodall, Stephen
;
Viney, Rosalie
;
Street, Deborah
; …
- In:
Health marketing quarterly
39
(
2022
)
4
,
pp. 398-409
Persistent link: https://www.econbiz.de/10013483456
Saved in:
2
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
3
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
4
Do perceptions of direct-to-consumer pharmaceutical advertising vary based on urban versus rural living?
Spake, Deborah F.
;
Joseph, Mathew
;
Megehee, Carol M.
- In:
Health marketing quarterly
31
(
2014
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10010362780
Saved in:
5
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
6
Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources
Delorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 293-314
Persistent link: https://www.econbiz.de/10003933235
Saved in:
7
Direct-to-consumer advertisements of prescription medications over the Internet
Fogel, Joshua A.
;
Novick, Daniel
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 347-371
Persistent link: https://www.econbiz.de/10003933253
Saved in:
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