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~isPartOf:"Health marketing quarterly"
~isPartOf:"Qualitative market research : an international journal"
~subject:"CONCEPTUAL MODEL"
~subject:"Indien"
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CONCEPTUAL MODEL
Indien
Conceptual model
4
India
3
Consumer behaviour
2
Konsumentenverhalten
2
Qualitative Methode
2
Qualitative method
2
Qualitative research
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Advertising effects
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Celebrity endorsement
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Celebrity endorsements
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Celebrity-Werbung
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China
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Chinese
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Communication
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Consumer behaviours
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Elderly citizens
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Elderly people
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Kommunikation
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Luxury consumption
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Luxury goods
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Luxury value perception
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Luxusgüter
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Marketing management
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Marketingmanagement
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Meaning transfer
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Perceived consumption vulnerability (PCV)
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Perception
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Wahrnehmung
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in-depth interviews
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integrated marketing communication
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multi-stakeholders
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nutraceuticals
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Roy, Subhadip
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Jain, Varsha
2
Damle, Neha
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Jagani, Kyati
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Sanyal, Shamindra Nath
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Health marketing quarterly
Qualitative market research : an international journal
Бизнес Информ
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CSR and sustainability in the public sector
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International journal of management concepts and philosophy : IJMCP
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The Asian Journal of Shipping and Logistics
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The journal of product & brand management
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ВІСНИК ЕКОНОМІКИ ТРАНСПОРТУ І ПРОМИСЛОВОСТІ
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Вестник Астраханского государственного технического университета. Серия: Экономика
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Проблемы современной экономики
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ECONIS (ZBW)
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Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
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2
Communicating nutraceuticals : a multi-stakeholder perspective from a developing nation
Jain, Varsha
;
Roy, Subhadip
;
Damle, Neha
;
Jagani, Kyati
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 239-254
Persistent link: https://www.econbiz.de/10011584750
Saved in:
3
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
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