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~isPartOf:"Health marketing quarterly"
~isPartOf:"Research papers / South Centre"
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Search: subject:"Pharmaceuticals"
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Arzneimittel
72
Pharmaceuticals
72
Direct marketing
31
Direktmarketing
31
Advertising
28
Werbung
28
Advertising effects
24
Werbewirkung
24
Consumer behaviour
19
Konsumentenverhalten
19
Pharmaceutical industry
18
Pharmaindustrie
18
Immaterialgüterrechte
14
Intellectual property rights
14
Gesundheitsversorgung
13
Health care
13
USA
13
United States
13
Welt
13
World
13
Infectious disease
7
Infektionskrankheit
7
Internet marketing
7
Online-Marketing
7
TRIPS
7
Impfung
6
Physicians
6
Vaccination
6
prescription drugs
6
Ärzte
6
Coronavirus
5
Patienten
5
Patients
5
Arzneimittelrecht
4
Gesundheitspolitik
4
Gesundheitsrisiko
4
Health policy
4
Health risk
4
International patent law
4
Internationales Patentrecht
4
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27
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21
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50
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22
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51
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51
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21
Graue Literatur
21
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21
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21
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3
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3
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1
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1
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70
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Correa, Carlos María
9
Velásquez, Germán
9
Aikin, Kathryn J.
4
Fogel, Joshua
3
Park, Jin Seong
3
Sullivan, Helen W.
3
Betts, Kevin R.
2
Bhutada, Nilesh S.
2
Khanfar, Nile M.
2
Mackert, Michael
2
O'Donoghue, Amie C.
2
Stevens, Robert E.
2
Syam, Nirmalya
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Akbar, M. Bilal
1
Akel, Sarah
1
Alameddine, Sarah
1
Allan, Mamoon
1
Alperstein, Neil M.
1
Amoncar, Nihar
1
Austin, Shamly
1
Baker, Jillian L.
1
Ball, Jennifer Gerard
1
Banerjee, Saikat
1
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1
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1
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1
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1
Bleibel, Fatin
1
Blose, Julia E.
1
Bradford, W. David
1
Brawner, Bridgette M.
1
Broekemier, Gregory M.
1
Brown, Laura E.
1
Burke, Panne
1
Burkink, Tim J.
1
Cashman, Rebecca
1
Chhabra, Sakhhi
1
Chhikara, Ritu
1
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Health marketing quarterly
Research papers / South Centre
NBER working paper series
335
NBER Working Paper
264
Working paper / National Bureau of Economic Research, Inc.
261
Journal of health economics
115
The European journal of health economics : HEPAC ; health economics in prevention and care
111
Health economics
105
International journal of pharmaceutical and healthcare marketing : IJPHM
82
World Bank Other Operational Studies
66
Discussion paper series / IZA
65
Health affairs : at the intersection of health, health care, and policy
63
CESifo working papers
57
Research paper
49
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
46
Discussion papers / CEPR
34
Health economics review
33
World Bank Publications
32
Management science : journal of the Institute for Operations Research and the Management Sciences
31
IZA Discussion Paper
30
Working paper
30
Applied economics
28
Journal of pharmaceutical finance, economics & policy
28
Research policy : policy, management and economic studies of science, technology and innovation
28
International journal of the economics of business
27
Policy Research Working Paper Series
27
CESifo Working Paper Series
25
The European journal of health economics
25
CESifo Working Paper
24
Journal of illicit economies and development : JIED
24
International journal of health economics and management
23
Journal of research in pharmaceutical economics
23
Economics letters
22
The American economic review
22
Working Papers / eSocialSciences
22
American economic journal : a journal of the American Economic Association
20
Applied economics letters
20
European journal of operational research : EJOR
20
Forum for health economics & policy : an evolving collection of symposia on important health care issues
20
Journal of economic behavior & organization : JEBO
20
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ECONIS (ZBW)
72
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61
Impact of celebrity pitch in direct-to-consumer advertising of prescription drugs
Bhutada, Nilesh S.
;
Menon, Ajit M.
;
Deshpande, Aparna D.
; …
- In:
Health marketing quarterly
29
(
2012
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10009549366
Saved in:
62
Educational content and health literacy issues in direct-to-consumer advertising of
pharmaceuticals
Mackert, Michael
;
Love, Brad
- In:
Health marketing quarterly
28
(
2011
)
3
,
pp. 205-218
Persistent link: https://www.econbiz.de/10009302887
Saved in:
63
An exploratory study of adolescent female reactions to direct-to-consumer advertising : the case of the Human Papillomavirus (HPV) Vaccine
Leader, Amy E.
;
Cashman, Rebecca
;
Voytek, Chelsea D.
; …
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 372-385
Persistent link: https://www.econbiz.de/10009410487
Saved in:
64
The "Sandwich mom" : in the throes of a medication safety "perfect storm"
Tootelian, Dennis H.
;
Negrete, Michael
;
Skhal, John T.
- In:
Health marketing quarterly
27
(
2010/11
)
4
,
pp. 307-320
Persistent link: https://www.econbiz.de/10008825676
Saved in:
65
Special issue: Direct-to-consumer advertising of
pharmaceuticals
: concepts, issues, and research
2009
Persistent link: https://www.econbiz.de/10003965539
Saved in:
66
Direct-to-consumer advertising of
pharmaceuticals
: concepts, issues, and research
Silver, Lawrence S.
;
Stevens, Robert E.
;
Loudon, David
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 251-258
Persistent link: https://www.econbiz.de/10003933189
Saved in:
67
Direct-to-consumer advertising in black and white : racial differences in placement patterns of print advertisements for health products and messages
Crawley, Lavera M.
;
Hisaw, Lisa
;
Illes, Judy
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 279-292
Persistent link: https://www.econbiz.de/10003933230
Saved in:
68
Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources
Delorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 293-314
Persistent link: https://www.econbiz.de/10003933235
Saved in:
69
The impact of denying a direct-to-consumer advertised drug request on the patient/physician relationship
Blose, Julia E.
;
Mack, Rhonda W.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 315-332
Persistent link: https://www.econbiz.de/10003933246
Saved in:
70
Consumers responses to coupons in direct-to-consumer advertising of prescription drugs
Bhutada, Nilesh S.
;
Cook, Christopher L.
;
Perri, Matthew
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 333-346
Persistent link: https://www.econbiz.de/10003933251
Saved in:
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