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~isPartOf:"Health marketing quarterly"
~isPartOf:"Research policy : policy, management and economic studies of science, technology and innovation"
~subject:"Industrial research"
~subject:"Pharmaceutical industry"
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Industrial research
Pharmaceutical industry
Arzneimittel
78
Pharmaceuticals
78
Pharmaindustrie
35
Direct marketing
31
Direktmarketing
31
Advertising
28
Werbung
28
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Health marketing quarterly
Research policy : policy, management and economic studies of science, technology and innovation
NBER working paper series
72
NBER Working Paper
53
International journal of pharmaceutical and healthcare marketing : IJPHM
36
Working paper / National Bureau of Economic Research, Inc.
34
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
33
The European journal of health economics : HEPAC ; health economics in prevention and care
31
Journal of health economics
30
Health economics
26
International journal of the economics of business
18
Applied economics
11
CESifo working papers
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Technological forecasting & social change : an international journal
11
Health economics review
10
International journal of industrial organization
10
International journal of pharmaceutical and healthcare marketing
10
Research paper
10
Review of industrial organization : RIO
10
OECD Health Statistics
9
Discussion papers / CEPR
8
International journal of health economics and management
8
Journal of business ethics : JOBE
8
Working papers / TSE : WP
7
Indian pharmaceutical industry : strategies and challenges in formulations marketing
6
International journal of intellectual property management : IJIPM
6
Journal of global marketing
6
Journal of pharmaceutical finance, economics & policy
6
Journal of public policy & marketing
6
Technology analysis & strategic management
6
The European journal of health economics
6
Working paper
6
African journal of science, technology, innovation & development : AJSTID
5
Applied economics letters
5
European research studies
5
Faculty & research / Insead : working paper series
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of production economics
5
International journal of technology management : IJTM
5
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ECONIS (ZBW)
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1
The interdependent influence of lobbying and intellectual capital on new drug development
Vrande, Vareska van de
;
Subramanian, Annapoornima M.
; …
- In:
Research policy : policy, management and economic …
53
(
2024
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014462740
Saved in:
2
Vaccine technology transfer in a global health crisis : actors, capabilities, and institutions
Fonseca, Elize Massard da
;
Shadlen, Kenneth C.
;
De …
- In:
Research policy : policy, management and economic …
52
(
2023
)
4
,
pp. 1-10
Persistent link: https://www.econbiz.de/10014249610
Saved in:
3
Generic competition and the incentives for early-stage pharmaceutical innovation
Branstetter, Lee
;
Chatterjee, Chirantan
;
Higgins, Matthew J.
- In:
Research policy : policy, management and economic …
51
(
2022
)
10
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014229272
Saved in:
4
Mapping Markush
Wagner, Stefan
;
Sternitzke, Christian
;
Walter, Sascha G.
- In:
Research policy : policy, management and economic …
51
(
2022
)
10
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013555007
Saved in:
5
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
6
Unpacking the effects of adverse regulatory events : Evidence from pharmaceutical relabeling
Higgins, Matthew J.
;
Yan, Xin
;
Chatterjee, Chirantan
- In:
Research policy : policy, management and economic …
50
(
2021
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012663313
Saved in:
7
Bridging the gap between invention and innovation : Increasing success rates in publicly and industry-funded clinical trials
Häussler, Carolin
;
Assmus, Anne
- In:
Research policy : policy, management and economic …
50
(
2021
)
2
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012664882
Saved in:
8
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
9
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
10
Why the "sea of same"? : a qualitative look at DTCA within the larger context of healthcare marketing
Macias, Wendy
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012259411
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