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~isPartOf:"Health marketing quarterly"
~isPartOf:"Strategic management journal"
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Search: subject_exact:"Pharmazeutische Industrie"
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Pharmaceutical industry
53
Pharmaindustrie
53
Arzneimittel
18
Pharmaceuticals
18
Advertising
16
Werbung
16
Direct marketing
14
Direktmarketing
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Advertising effects
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biopharmaceutical industry
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innovation
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prescription drugs
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Internet marketing
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Online-Marketing
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Unternehmenserfolg
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Diestre, Luis
4
Rajagopalan, Nandini
4
Aikin, Kathryn J.
3
Asgari, Navid
3
Guler, Isin
3
Rothärmel, Frank T.
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Drakeman, Donald L.
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Khanfar, Nile M.
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Khanna, Rajat
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Loudon, David
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Mason, Richard
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Mitchell, Will
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Nerkar, Atul
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Singh, Kulwant
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Tandon, Vivek
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Al-Shaikh, Mustafa
1
Alameddine, Sarah
1
Alkhateeb, Fadi M.
1
Alperstein, Neil M.
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Ball, Jennifer Gerard
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Banerjee, Saikat
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Baybars, Miray
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Berktold, Jennifer
1
Betts, Kevin R.
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Boeker, Warren
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Boerner, Christopher
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Burke, Panne
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Calantone, Roger J.
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Cool, Karel
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Cool, Karel O.
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Dash, Sampada Kumar
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Dedeoglu, Ayla Ozhan
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Dierickx, Ingemar
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Doucette, William R.
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Dutta, Shantanu
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Health marketing quarterly
Strategic management journal
NBER working paper series
110
NBER Working Paper
85
Working paper / National Bureau of Economic Research, Inc.
77
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
67
International journal of pharmaceutical and healthcare marketing : IJPHM
65
Research policy : policy, management and economic studies of science, technology and innovation
52
SpringerLink / Bücher
51
Journal of health economics
43
The European journal of health economics : HEPAC ; health economics in prevention and care
38
International journal of the economics of business
35
Technology analysis & strategic management
35
International journal of technology management : IJTM
28
Europäische Hochschulschriften / 5
27
Health economics
27
Industrial and corporate change
27
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Technological forecasting & social change : an international journal
23
Journal of business ethics : JOBE
21
Pharmamarketing : gesundheitsökonomische Aspekte einer innovativen Industrie am Beispiel von Deutschland, Österreich und der Schweiz
21
International journal of pharmaceutical and healthcare marketing
19
R & D management
18
International journal of industrial organization
17
Review of industrial organization : RIO
17
Applied economics
16
Gabler Edition Wissenschaft
16
Journal of business research : JBR
16
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
16
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
14
International journal of production economics
14
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
14
Academy of Management journal : AMJ
13
Indian pharmaceutical industry : strategies and challenges in formulations marketing
13
International journal of production research
13
Journal of research in pharmaceutical economics
13
European journal of operational research : EJOR
12
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
12
International journal of logistics systems and management
12
Pharmamarketing : ein Leitfaden für die tägliche Praxis
12
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ECONIS (ZBW)
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1
Bad medicine : litigation, competition, and the marketing of prescription opioids
Tan, David
;
West, Nicole V.
- In:
Strategic management journal
44
(
2023
)
11
,
pp. 2658-2687
Persistent link: https://www.econbiz.de/10014434790
Saved in:
2
Divestment of relational assets following acquisitions : evidence from the biopharmaceutical industry
Tandon, Vivek
;
Asgari, Navid
;
Ranganathan, Ram
- In:
Strategic management journal
44
(
2023
)
4
,
pp. 1013-1052
Persistent link: https://www.econbiz.de/10014301322
Saved in:
3
Degree assortativity in collaboration networks and invention performance
Khanna, Rajat
;
Guler, Isin
- In:
Strategic management journal
43
(
2022
)
7
,
pp. 1402-1430
Persistent link: https://www.econbiz.de/10013288214
Saved in:
4
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
5
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
6
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
7
Why the "sea of same"? : a qualitative look at DTCA within the larger context of healthcare marketing
Macias, Wendy
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012259411
Saved in:
8
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
9
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
10
Disease awareness advertising (DAA) in emerging economy : a comparison between views of consumers and pharmaceutical professionals
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 134-150
Persistent link: https://www.econbiz.de/10011979338
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