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~isPartOf:"Health marketing quarterly"
~isPartOf:"The journal of world intellectual property"
~person:"Ahn, Ho-Young Anthony"
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Health marketing quarterly
The journal of world intellectual property
Intellectual property, public policy and international trade
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Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong
;
Ahn, Ho-Young Anthony
;
Haley, Eric John
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 81-96
Persistent link: https://www.econbiz.de/10011706876
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2
Pharmaceutical innovation as a collective action problem : an application of the economic theory of alliances
Pazderka, Bohumír
;
Stegemann, Klaus
- In:
The journal of world intellectual property
8
(
2005
)
2
,
pp. 157-191
Persistent link: https://www.econbiz.de/10002709127
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3
The TRIPS Agreement as an alliance for knowledge production : the funding of pharmaceutical innovation
Stegemann, Klaus
;
Pazderka, Bohumír
- In:
The journal of world intellectual property
6
(
2003
)
4
,
pp. 529-570
Persistent link: https://www.econbiz.de/10001872358
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