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~isPartOf:"Health marketing quarterly"
~isPartOf:"Working papers in economics and statistics"
~subject:"Pharmaceutical industry"
~type_genre:"Article in journal"
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Baybars, Miray
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Health marketing quarterly
Working papers in economics and statistics
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
15
International journal of pharmaceutical and healthcare marketing : IJPHM
7
Health economics
4
International journal of pharmaceutical and healthcare marketing
4
The European journal of health economics : HEPAC ; health economics in prevention and care
3
Journal of health economics
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Asian journal of business ethics : AJBE
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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Economic research
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Economics letters
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IEEE transactions on engineering management : EM
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International journal of monetary economics and finance
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International journal of the economics of business
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Journal for international business and entrepreneurship development
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Journal of economic behavior & organization : JEBO
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Journal of macromarketing
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Journal of marketing management : MM
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Journal of public economics
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Quantitative marketing and economics : QME
1
Review of industrial organization : RIO
1
Services marketing quarterly
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The B.E. journal of economic analysis & policy
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The NCB economist : an economic and financial publication by the Economics Department of NCB
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Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
2
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
3
Attitudes and beliefs regarding direct-to-consumer advertising of pharmaceutical drugs : an exploratory comparison of physicians and pharmaceutical sales representatives
Schulz, Steven A.
;
Broekemier, Gregory M.
;
Burkink, Tim J.
- In:
Health marketing quarterly
31
(
2014
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10010489669
Saved in:
4
A new debate for Turkish physicians : e-detailing
Ventura, Keti
;
Baybars, Miray
;
Dedeoglu, Ayla Ozhan
- In:
Health marketing quarterly
29
(
2012
)
4
,
pp. 362-377
Persistent link: https://www.econbiz.de/10009714042
Saved in:
5
Asymmetric responsiveness of physician prescription behavior to drug promotion of competitive brands within an established therapeutic drug class
Pedan, Alex
;
Wu, Hongsheng
- In:
Health marketing quarterly
28
(
2011
)
2
,
pp. 133-154
Persistent link: https://www.econbiz.de/10009241943
Saved in:
6
Characteristics of physicians targeted by the pharmaceutical industry to participate in e-detailing
Alkhateeb, Fadi M.
;
Khanfar, Nile M.
;
Doucette, William R.
- In:
Health marketing quarterly
26
(
2009/10
)
2
,
pp. 98-116
Persistent link: https://www.econbiz.de/10003860263
Saved in:
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